by Cat Renwick, category analyst, part of Monthly Retailer Category Tips
Make your patients aware of the various pain relief options available.
- According to recent research, North America holds the largest share of the pain management market with the United States being the most significant contributor to its revenue. Additionally, the prevalence of chronic pain in Americans is on the rise. Build an endcap to promote medicinal internal and external pain relief items, as well as natural, homeopathic, and other pain management solutions that might be found in other departments, such as health supports & braces, hot & cold therapy, shoe insoles & inserts, and appropriate alternative therapy items you carry.
- A study from the National Institutes of Health shows that new cases of chronic pain occur more often among new cases of other chronic conditions such as diabetes and high blood pressure. The widespread impact of chronic pain includes lost productivity and the opioid epidemic. Help your patients understand alternatives such as physical therapy, massage, and other therapeutic options by enlisting local professionals in these practices to participate in an event you host or co-host. To further assist your customers, highlight natural remedies you stock or can order.
- One in 10 people are managing diabetes, and neuropathy is a painful complication that can be a result of this chronic condition. If it goes untreated, it could lead to worse impacts, including disability. Seek educational information from manufacturers to help inform your patients about the symptoms and prevention and treatment options available in addition to over-the-counter items that may provide relief. Want to learn more about neuropathy to support your customers? Check out this website: https://www.ninds.nih.gov/health-information/disorders/peripheral-neuropathy
