Provide your eye & ear care department customers with a better shopping experience with these tips.
by Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips
- The safety recalls of OTC eye care products has limited the choices of products that treat various eye conditions. The TRP Company introduced homeopathic fast-dissolving tablets to address several eye conditions, including pink eye and styes in 2024. The Pink Eye Relief Fast-tab was selected as a Product to Watch for Drug Store News and received one HRG Star so is included in the largest planograms in our IN.store Category Management Tools program. Consider adding these tablet options as an alternative to consumers looking for relief from these eye conditions.
- Check out our newly updated cross-merchandising infographic for the eye & ear care category. HRG analysts have compiled a variety of products that are companion items for shoppers seeking relief for various issues for which they shop the eye & ear section. Adding these complementary products to your department as space allows will prompt impulse purchases and increase your store’s profitability.
- Run internal reports to understand popular prescriptions among your patients and research associated side effects, such as dry eye. Identify those drugs and give yourself a reminder to suggest a dry eye relief product to those patients. There are different forms such as unit doses or bottles, and varied formulations such as preservative-free you can recommend based on which you think will be best for each particular customer.