Waukesha, Wisconsin – October 8, 2024 – Dave Wendland, HRG vice president strategic relations and member of the owner group, and Angela Nicloy, HRG director of marketing, will be presenting the session, “Delving into Data,” at 1:15 p.m. at Consumer Healthcare Products Association’s (CHPA) Marketing Forum on November 14, 2024, in Philadelphia, PA.
The presentation will cover the variety of ways data can provide guidance for sales and marketing strategies. Wendland and Nicloy will discuss how to utilize data to improve shelf presence, merchandising tactics, online integrity, maximize assortment, improve the size of the market basket, and facilitate a stronger omnichannel strategy. Additionally, the duo will emphasize the importance of reliable, consistent foundational product information and data assets.
“Data and analysis are cornerstones of our business. We have 40+ years of experience in taking raw data and turning it into actionable information to build strategies and programs for CPG clients, whether it translates to assortment planning, space management, marketing, or product development, to name a few,” commented Wendland. “There are many ways that trustworthy data can be used to inform marketing objectives, and Angela and I will be detailing several successful use cases HRG has been a part of during this session.”