From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series
What is a high-quality product image and why should you care? I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it up here by offering the five factors to a quality image:
- Most current package
- Scalable
- Multi-dimensional
- Good lighting
- Pristine package
You want high-quality images of your
products because no matter what point in their shopping journey your target audience sees a picture of your product, you want them to have the same visual experience they would if they had it in their hands, to build a consistent, strong brand impression.
We’ve been capturing product images for decades and are highly experienced in making products look their best in and out of package. We look it as supporting a brand’s story through images. We had a client with a new, innovative first aid product. Knowing most people are visual and remember images better than words, they wanted to tell the story of their unique feature through imaging. We took careful close-ups of the feature to help consumers understand what the innovation looked like, thereby helping illustrate why it’s special.
Building your brand through the use of high-quality images is something easily accomplished once you have an image library of product shots for the variety of digital and print places they will appear. Key individuals such as your marketing and sales team members should have access to these images so they use approved photos. This can be done much easier with a reliable product information management system, such as the highly-regarded system from our partner, Medipim. If you’re looking for a better way to control your source of truth of product data and images, see more about the Medipim system on their website.
Consider the product images you currently have and evaluate if they need updating or you need additional angles, better quality, or varied formats. Protecting your brand with quality images is critical in this highly-competitive retail market, and preparation is the key to avoiding undesirable images of your product appearing anywhere along the way.