Pharmacy customers are people just like you
By Jen Johnston, CHHC, senior marketing services account manager As an independent pharmacy owner, you know your customers are more than just dollars in the register, but have you communicated that message to your staff? If not, inform your employees at your next store meeting that your customers expect more than good selection and prices. […]
Natural acquisitions – all signs point to growth
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Need another reason to step further into the natural products market? If you are still on the fence about the legitimacy of this industry, consider the number of acquisitions taking place between large, mainstream consumer products companies and niche […]
Resolution: Define my shopper demographics
by Tara Kaifesh, category analyst, for the Resolutions for Independent Pharmacies blog series Knowing who your shoppers are is important to your store’s success. When you understand those shopping at your pharmacy, you can provide them a better shopping experience by stocking the items they’ll be likely to purchase. Catering to your customers’ buying habits will […]
Merchandising natural products – what approach is best for your pharmacy?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series If you’ve been following our “Step into Natural” blog series for a while, and are starting to bring in more natural products, you might be wondering about the best way to merchandise them. Like so many things, it depends. Let me take you through […]
Resolution: Commit to regular store meetings
by Mary Hart, project manager and senior data assets specialist, for the Resolutions for Independent Pharmacies blog series I hope you are already having regular store meetings, but if you aren’t, read on for good reasons to start. If you are, read on to see if there are topics to add to your agenda. One great reason […]
HB Pharmacy kickstarts front-end sales with natural products, and keeps an eye on the future
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog seriesIn the heart of North Arlington, NJ, positioned snuggly between the Passaic and Hackensack rivers, lies HB Pharmacy, a bustling retail business that was named Good Neighbor Pharmacy of the Year in 2016. HB Pharmacy began in 1964 under the leadership of Gaspar G. […]
Resolution: Seek unique items for independent pharmacies
by Tom Boyer, director of national accounts, for the Resolutions for Independent Pharmacies blog series As a wholesaler, you devote a great deal of resources to give your independent pharmacies tools and support in the effort to see them succeed. A trend that I am seeing work very well among the stores I’ve visited recently are those […]
Home health care and community pharmacy: How can I promote HHC and what are my next steps?
By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series This is the final post in the “Home Health Care Opportunity” blog series. This post will cover how to promote your HHC department and how to start implementing it in your store. Your prescription department likely generates the majority of your […]
New shopper expectations – is your store carrying socially responsible brands?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Something extremely interesting is happening with today’s consumers. Have you seen this in your pharmacy yet? They don’t just want their products to function as they should. (That’s like the bare minimum.) They don’t even want to just “identify” with the brands they […]
Do You Make This Embarrassing Merchandising Mistake in Your Pharmacy?
Written by and published in Elements magazine, June 15, 2018 Independent pharmacies commonly fail to stock enough product in their front ends, leaving gaps and bare spaces on the shelves. A sparse row here. Some blank spots there. Sometimes an entire section left empty. A few bare spots may seem harmless. But empty shelves make your pharmacy feel […]