Pharmacy customers are people just like you
By Jen Johnston, CHHC, senior marketing services account manager As an independent pharmacy owner, you know your customers are more than just dollars in the register, but have you communicated that message to your staff? If not, inform your employees at your next store meeting that your customers expect more than good selection and prices. […]
Natural acquisitions – all signs point to growth
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Need another reason to step further into the natural products market? If you are still on the fence about the legitimacy of this industry, consider the number of acquisitions taking place between large, mainstream consumer products companies and niche […]
Paleo Diets – Why should they matter to an independent pharmacist?
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series We’ve talked about lifestyle diets before and how they factor into a “natural lifestyle” for many people. The number of different lifestyle diets is vast, and one that has stuck around longer than many imagined is the Paleolithic or “paleo” diet. With a paleo […]
Resolution: Assess lighting in my store
By Colleen Volheim, category research and analysis manager, for the Resolutions for Independent Pharmacies blog series You may not give much thought to your store lighting, but it’s very important. Think about when you enter a place of business. What are your impressions of a dully-lit place versus a nice, bright interior? A store that isn’t well […]
Energy supplements – Do you carry these in your pharmacy?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series The popularity of specific supplements often rises and falls in tandem with their promotion by influential bloggers, magazines, word-of-mouth, and the mainstream media. Supplements for energy are no exception. Americans are an exhausted bunch. Statista.com reported that “Those only managing six hours sleep or […]
Resolution: Define my shopper demographics
by Tara Kaifesh, category analyst, for the Resolutions for Independent Pharmacies blog series Knowing who your shoppers are is important to your store’s success. When you understand those shopping at your pharmacy, you can provide them a better shopping experience by stocking the items they’ll be likely to purchase. Catering to your customers’ buying habits will […]
Merchandising natural products – what approach is best for your pharmacy?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series If you’ve been following our “Step into Natural” blog series for a while, and are starting to bring in more natural products, you might be wondering about the best way to merchandise them. Like so many things, it depends. Let me take you through […]
Resolution: Commit to regular store meetings
by Mary Hart, project manager and senior data assets specialist, for the Resolutions for Independent Pharmacies blog series I hope you are already having regular store meetings, but if you aren’t, read on for good reasons to start. If you are, read on to see if there are topics to add to your agenda. One great reason […]
Sustainability – Should your pharmacy stock sustainable products?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Sustainable products are not always natural, and natural products are not always sustainable; however, the two often go hand in hand.Just what is a sustainable product? In the food world, that might mean seafood that is caught or farmed in ways that consider the […]
Plant-based lifestyles have hit their stride – is your pharmacy on board?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Hearing a lot about the vegan lifestyle lately? Veganism has been gaining popularity since the term was first coined in 1944, particularly accelerating in the 2010s. Veganism is the quintessential lifestyle diet because it prohibits the use of any animal product not only […]