By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series How well do you understand the parents in your community? Are they naturally-inclined, conventional shoppers, or somewhere in between? As mentioned last summer, the answer to these questions can influence how you merchandise natural products in your pharmacy. But it … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Natural brands fill their product packages with certifications in an effort to communicate to shoppers how their product stands apart from competitors. Certifications might focus on transparency, social issues, lifestyle diets, and other dietary concerns. In my previous … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series There’s no governing or independent body inspecting chemicals and ingredients that go into personal care products in the U.S., and consumers are increasingly becoming aware of this. The media continues to report on the dangers of substances such as … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Need another reason to step further into the natural products market? If you are still on the fence about the legitimacy of this industry, consider the number of acquisitions taking place between large, mainstream consumer products companies and niche … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series We’ve talked about lifestyle diets before and how they factor into a “natural lifestyle” for many people. The number of different lifestyle diets is vast, and one that has stuck around longer than many imagined is the Paleolithic or “paleo” diet. With a paleo … Read more
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series The popularity of specific supplements often rises and falls in tandem with their promotion by influential bloggers, magazines, word-of-mouth, and the mainstream media. Supplements for energy are no exception. Americans are an exhausted bunch. Statista.com reported that “Those only managing six hours sleep or … Read more
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series If you’ve been following our “Step into Natural” blog series for a while, and are starting to bring in more natural products, you might be wondering about the best way to merchandise them. Like so many things, it depends. Let me take you through … Read more
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Sustainable products are not always natural, and natural products are not always sustainable; however, the two often go hand in hand.Just what is a sustainable product? In the food world, that might mean seafood that is caught or farmed in ways that consider the … Read more
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Hearing a lot about the vegan lifestyle lately? Veganism has been gaining popularity since the term was first coined in 1944, particularly accelerating in the 2010s. Veganism is the quintessential lifestyle diet because it prohibits the use of any animal product not only … Read more
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog seriesIn the heart of North Arlington, NJ, positioned snuggly between the Passaic and Hackensack rivers, lies HB Pharmacy, a bustling retail business that was named Good Neighbor Pharmacy of the Year in 2016. HB Pharmacy began in 1964 under the leadership of Gaspar G. … Read more
