Consumer feedback is driving innovation in skin care
Skin care is one of the largest beauty categories in drug and mass channels with a myriad of choices. Galderma and Sanofi provide targeted products and tools to make it easy for consumers to find solutions for their particular skin needs. Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Skin care […]
The burgeoning beauty supplement market
According to the 2021 CRN Consumer Survey on Dietary Supplements, supplements meant to improve skin, hair and nails are up 4% from 2020, moving ahead of heart health supplements on the list of popular supplement uses. By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty supplement market has grown by […]
Technology improves shopper experience in men’s hair color
Combe introduced a virtual try-on of Just For Men hair color, created in partnership with Perfect Corp., to help men digitally find their best color match and most natural look. By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The grooming needs category has evolved over the last decade. In particular, […]
Hey Humans is on a mission to foster real change
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Better for the planet” products often come with a higher price tag, but part of Maesa’s mission with their first foray into a personal care brand, Hey Humans, is to overcome that price barrier to make naturally-derived formulas accessible to all with products that are […]
BWX goes beyond being different to make a positive impact
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News To succeed in the beauty industry, brands must have clearly established differentiators to stand out, which may take multiple forms, from unique product offerings to a special way of building and growing a community of advocates and influencers. Some beauty brands stand […]
Nailtopia impacts nail care space with eco-friendly formulas
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there has been a clean, green movement in beauty products for some time, it was the white space in nail care for such products that inspired vice president of marketing, Logan Bilderback, and her fellow team members at Beauty Partners, […]
Revolution Beauty creates aesthetically appealing shopping experiences
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cosmetics and beauty departments can be some of the most visually vibrant and engaging areas of a store. Bright, colorful, stocked with sleek and unique packages — they contain a wealth of products that please the senses. There’s a lot of preparation and […]
Sifting through sun care solutions
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Choosing a sunscreen has always been confusing to shoppers. Knowing which SPF (sun protection factor) to choose, how often it needs to be reapplied, and whether it remains effective when you’re in water are questions often asked when making a […]
Black Opal looks to create individualized experience for customers
By Megan Moyer, corporate marketing manager, as seen in Inside Beauty for Drug Store News Black Opal Beauty is not the type of company that stands still. In a recent interview with Desiree Rogers, CEO of Black Opal, she recounted the large number of initiatives currently underway at the company. It is nothing short of impressive. […]