Trends touchbase
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder […]
Creating customer engagement opportunities
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and […]
Believing “nice and clean” can lead to a better future
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on […]
How to get ahead in the hair care category
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News For brands just starting out, the path into the shopping basket can take many routes. To get to market quickly, selling online can be the easiest option. The success of online sales, especially on Amazon, will help convince brick-and-mortar retail and […]
Want products with clean ingredients? There’s an app for that
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Finding clean beauty products can be hard to navigate. A universal definition is not available, so consumers may feel they have to figure it out for themselves. But savvy shoppers who are committed to using products that meet clean criteria are finding […]
The inspiration for innovation
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s no question innovation is a driver in retail. New, innovative products drive sales by drawing shoppers to a store — and sometimes a category — that they may not have shopped before. In the consumer packaged goods industry, […]
Using data to monitor trends, consumer behavior and inventory
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty segment has had a tumultuous couple of years. The highly-contagious coronavirus forced stay-at-home orders and mask-wearing — two things that hindered the sales of beauty items. At the same time — in the interest of self-care and “normalcy” — consumers […]
Love and makeup in kindness
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News LAMIK Beauty is on a mission to provide all women with clean beauty products. With products and tools for lips, brows, eyes, and face, Kim Roxie, founder of LAMIK, has expanded her product line from her initial offering, the Brow Kit, introduced […]
Packaging innovations for sustainability
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News You don’t have to look far in the personal care space for innovative packaging. And the fact that many packaging innovations are designed to improve eco-friendliness is encouraging. Companies making the effort to produce more environmentally-responsible products and packaging are likely to […]
Capitalizing on cosmetics in grocery
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When you think of grocery stores, cosmetics might not be the first product type that comes to mind. However, according to two resources who provide services to streamline cosmetic department sets and resets, their grocery channel sales are growing. L&R Distributors is […]