Sḵwálwen Botanicals celebrates ancestral plant knowledge
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Leigh Joseph, Indigenous ethnobotanist and founder of Sḵwálwen Botanicals, has been drawn to connecting with the natural world and her community throughout her whole life. Joseph said she pursued a degree in biology and botany because she wanted to understand more […]
Perseve aims to provide luxury hair care formulas at affordable prices
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseve co-founder and CEO, Olivia Bae, dove into entrepreneurship at the tail end of the pandemic. After experiencing health issues that caused her to experience hair loss, she started to pay attention to the ingredients in the products she was using. “For […]
DSE believes in legacy brands with features, benefits that stand out
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a soft spot for legacy brands that have a focus on quality ingredients while addressing contemporary needs, DSE Healthcare Solutions, (DSE) has built a portfolio of OTC and beauty brands in the vitamin & dietary supplement, digestive health, and skin […]
Pound Cake is on a mission to shake up the beauty industry
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseverance pays off. When Camille Bell, CEO and co-founder of Pound Cake was tired of lip color products looking different after application from the color advertised, she decided to do something about it. With co-founder and chief branding officer, Johnny Velazquez, they envisioned a […]
Ulta Beauty supports BIPOC brands’ retail readiness through MUSE accelerator program
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Following the pivotal events of 2020, Ulta Beauty was one of many organizations that accelerated its efforts to support diversity, equity, and inclusion. Jessica Phillips, vice president of merchandising at Ulta Beauty, shared, “DE&I was already an important value of ours […]
A legacy brand broadening its base
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The hair care category is known for reinvention. Manufacturers update packaging, branding, and formulas as well as add to their product families often. Like other beauty categories, it’s important to innovate, keep up with trends, and stay on top of consumer preferences […]
Beauty benefits: Focus on ingredients
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Every year, HRG conducts a review of the new health, beauty, and wellness products released to identify trends and shifts in the market. There were 632 beauty and 302 wellness items that were launched in 2023 and the first three months of […]
Finding the bright side
Marlene Wallach didn’t set out to develop a skin care line, but that’s where her journey has led her. The founder and CEO of Gleem Beauty spent nearly two decades at the helm of Wilhelmina Creative Models. While there, she worked closely with models in different age groups who encountered various skin challenges. It […]
Trusting the process
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a mantra of “whatever goes on your body should be good enough to go in it,” the beauty brand Camille Rose has grown from offering homemade eczema cream to a multi-line, multi-million-dollar company. Camille Rose is predominantly a textured hair care […]
A tiny container making a large impact
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News To be able to tout that you have helped to avoid adding three tons of plastic to the ecosystem in a month is a noteworthy achievement. But Patrick Morrow, founder of Tini Naturals, has a goal to prevent no less than 100 […]