Community connections have led to long-term success for Palmer’s
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News If you’ve ever shopped the skin care aisles, you have seen one of the iconic skin care brands, Palmer’s, on the shelf. E.T. Browne Drug Company, the makers of Palmer’s, originated in 1840. Mr. Edward Thomas Browne partnered with Doctor […]
Beauty is in the brow
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Twenty years ago, Billion Dollar Beauty founder Natalie Plain was working in Los Angeles as a television producer when an eyebrow shaping appointment resulted in newly defined brows that altered her appearance. Fascinated and excited by the transformation, she began producing […]
Sustainable initiatives will result in doing well by doing good
by Dave Wendland, vice president strategic relations, for Mass Market Retailers Sustainability is generally defined as the avoidance of the depletion of natural resources to maintain an ecological balance. The three principles forming its foundation are profit, people and the planet. In today’s market, a superior product is no longer enough to win a consumer’s […]
Analysis Angles
by Lisa Lopez, digital assets manager, for Chain Drug Review While businesses don’t often use the term “big data” anymore, the concept has not disappeared. The analysis of large amounts of data to mine a variety of insights and actions still provides the strongest guideposts when building a strategic direction. Many companies still struggle with […]
Making sun protection part of a daily routine
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News According to the American Academy of Dermatology Association, “protecting your skin from the sun can reduce your risk of developing skin cancer, sunburn, and premature skin aging like age spots, sagging, and wrinkles. If you’ve had skin cancer, sun protection can […]
The beauty segment is on the rise
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s good news when it comes to the beauty category — sales are trending up. According to Accelerated Analytics — a company focused on helping brands improve their sales and inventory management by collecting, harmonizing, and then reporting on retail point […]
When passion fuels product development
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Standing out in the beauty category is no easy feat, but the Meraki brand has a clear differentiator: the hair care line is infused with crystals to provide additional benefits to what are already non-toxic and cruelty-free products. Thanks to the background of […]
Taking healing into your own hands
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The origin story of Element Apothec is like many other entrepreneurial endeavors, a product was developed and the company created because the items that were available on the market didn’t meet the need. In the case of Element Apothec, CEO and co-founder, […]
Catering to men’s needs in skin care
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a focus on fragrance and men’s skin care, Judah Abraham, founder and CEO of Slate Brands, says the company’s goal is to bring innovative products to the market. Their first in-house brand, a men’s skin care brand, Insanely Clean, was launched […]
Finding gaps in the market can lead to further growth
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s well established that the majority of new product launches don’t last in the market beyond the year of introduction. To beat the odds and develop a product that has a long life, it’s best to find gaps in the market and […]