HRG

Keeping tabs on trends in independent pharmacy

By Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review Planning for new product launches, existing product growth, or expansion — of a product line or into a new channel, market, or region — is best guided by market research, consumer feedback, and performance data. Extensive market research isn’t always easy […]

Manage the product journey tightly to the very end

By Sean Grudzinski, product research & analysis manager, as seen in Chain Drug Review Controlling the product journey all the way from planogram to the shopping basket isn’t easy but, to deliver the shopping experience you want for your customers, you must find a way. With the right resources (internal or trusted partners) you can […]

Online brand integrity is paramount to e-commerce sales

By Julie Bonnell, vice president operations, as seen in Mass Market Retailers As the focus on e-commerce has been heightened the past few years, manufacturers and retailers have, in many cases, invested in their websites. In some cases, functionality needed streamlining, in others, content needed updating and/or improvement, and in others still, e-commerce had to […]

HRG Panel Discussion to Take Place during ECRM Health Care Program

Waukesha, Wisconsin — July 19, 2022 — HRG will host a panel of its retail experts to discuss “Consumer Healthcare Trends — The Shape of the Future,” on August 2, 2022 at 11:00 a.m. ET, during ECRM’s virtual Health Care program which is August 1-5, 2022. The panel is comprised of a core group of […]

Assessing whether it’s time to enter or exit a category

from the desk of Colleen Volheim, category research and analysis manager When was the last time you reviewed your product or product line and where it is in its lifecycle? It’s likely part of your annual planning, including a look at your market segment and share overall, as well as competitors’ positions, trends, consumer behavior, and […]

HRG Presentation Included in Cardinal Health’s Retail Business Conference Virtual Event

Waukesha, Wisconsin — July 13, 2021 — Results of HRG’s Independent Pharmacy Research Study will be part of the featured content during Cardinal Health’s Retail Business Conference (RBC), held July 14-15. Dave Wendland, vice president strategic relations at HRG and member of the owner group, recorded the presentation which features highlights from the analysis of […]