Ask A Friend What You Could Do To Improve Your Store
By Kelly Zygowski, category analyst, for the “Profits in the front end” blog series How well do you know your store? Could it be too well? When you have a routine and see the same view every day, it becomes so familiar that it blends into the background, and you don’t even notice it […]
HRG Attending Consumer Electronics Show
Waukesha, Wisconsin – December 18, 2024 – HRG’s Lisa Lopez, digital assets manager, and Steve Hill, IT manager, will be attending the Consumer Electronics Show (CES) in Las Vegas, NV, January 7-10. The two will be focused on advancements in artificial intelligence (AI) tools and platforms as well as other progressive technologies for data […]
Must Have: High quality product images
From the desk of Lisa Lopez According to a report from ShipStation that surveyed 8,000 households across the US, UK, France, Germany, Canada, Australia, Italy, and Spain, most consumers shop online and in-store on the same customer journey, with fewer exclusively browsing and buying online. Looking at purchase behavior across online and in-store channels for non-food […]
HRG Presents at CHPA’s Marketing Forum
Waukesha, Wisconsin – October 8, 2024 – Dave Wendland, HRG vice president strategic relations and member of the owner group, and Angela Nicloy, HRG director of marketing, will be presenting the session, “Delving into Data,” at 1:15 p.m. at Consumer Healthcare Products Association’s (CHPA) Marketing Forum on November 14, 2024, in Philadelphia, PA. The presentation […]
4 Elements Of Better Storytelling
by Dave Wendland, vice president strategic relations, as appeared in Forbes Agency Council In virtually every situation you encounter, you are a storyteller. Whether during internal meetings, client-facing conversations, or when you’re talking to your family, friends or neighbors, the power of your storytelling invites your audience on a journey. To make these occasions effective, […]
HRG Presents at Nicholas Hall’s North America CHC Conference
Waukesha, Wisconsin – September 9, 2024 – Dave Wendland, HRG vice president strategic relations and member of the owner group, will be presenting the session, “OTC Disruptors: Making Room on the Shelves,” at 2:15 p.m. at Nicholas Hall’s North America CHC Conference on September 12, 2024, in Morristown, NJ. The theme of the conference is […]
Discarding a one-size-fits-all pitch deck is imperative
by Jen Johnston, Sr. Marketing Project Manager & Content Architect, as seen in Chain Drug Review Consumer packaged goods salespeople, take note: In the competitive landscape of the retail shelf, where dozens, if not hundreds, of brands vie for limited space, you must convince retail buyers to take a chance on your product. Describing “why” […]
HRG’s Nicloy Presents for WBDC Top Shelf Retail Event
Waukesha, Wisconsin – June 4, 2024 – HRG’s director of marketing, Angela Nicloy presented, “Shelf Awareness,” at the Women’s Business Development Center’s (WBDC) Top Shelf Retail virtual event. The event is for diverse business owners, male and/or female who are preparing to pitch their consumer product to large retailers. The eight-week online learning sessions occur […]
HRG’s Director of Marketing Presents to Students at Carroll University
April 16, 2024 – Angela Nicloy, director of marketing for HRG, recently conducted a session, “Marketing in the Real World,” to undergraduate students as part of Adjunct Professor Dan Freschi’s Introduction to Business course, at the Sullivan School of Business at Carroll University in Waukesha, Wisconsin. Nicloy touched on the importance of knowing your audience […]
Three Improv Games To Get Your Team Out Of Their Comfort Zone
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com I believe that overcoming limitations is a noble cause. It promotes self-development and growth. Eleanor Roosevelt is credited with saying, “Do one thing every day that scares you.” Going beyond your limitations can sometimes be scary, but the good news is that no one has to […]