A Successful Change-UP

Bar Code

Communication is key when you’re updating UPCs By Andrea Ferrier, business development manager Manufacturer UPC changes occur for a myriad of reasons — a new formulation, package downsizing to keep costs and pricing in line, or perhaps a product line was purchased from another manufacturer and the UPCs need to align with your company’s UPC […]

Develop a market niche

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By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series  Competitive pressures rarely take a back seat. As an independent operator, you have an inherent advantage in your flexibility to make changes as you see fit, without having to “run it up the ladder” or build your case to convince […]

Brick-and-mortar retailing is far from its death bed

Dave Wendland

by Dave Wendland, as seen in Chain Drug Review During the height of the pandemic, it was not uncommon to hear predictions that brick-and-mortar retail could only exist in the rear-view mirror. Storefronts were shuttered, e-commerce was booming, and convenience was winning out over experience. In fact, some naysayers were proclaiming the demise of physical […]

High-quality product images build your brand integrity

online shopping concept

From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series What is a high-quality product image and why should you care? I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it up here by offering […]

How does your target market perceive value?

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By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series    A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for costs, […]

Creating logical category adjacencies will lead to increased sales

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By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series    Smart category adjacencies build baskets! With space at a premium, determining the correct adjacencies is important. Understanding who your customers are and how they shop are the first tasks that need to be accomplished. This will help you determine what categories make […]

How Independent Pharmacies Can Attract Younger Customers

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  by Cat Renwick, category analyst, for the “Profits in the front end” blog series    Attracting younger customers is essential for the long-term success of independent pharmacies. Gen Z and Millennials value convenience, personalization, and modern experiences. Here’s how you can appeal to this demographic: By carefully selecting products that meet the values and needs of […]

Black Opal has stood the test of time

High Shine Lipgloss

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Black Opal (BLK/OPL) has been offering cosmetics targeted to black and brown skin tones for over three decades. “We are very proud that we have been in the space over 30 years,” said Desiree Rogers, CEO of BLK/OPL. “There are […]