High-quality product images build your brand integrity
From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series What is a high-quality product image and why should you care? I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it up here by […]
How does your target market perceive value?
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for […]
Creating logical category adjacencies will lead to increased sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Smart category adjacencies build baskets! With space at a premium, determining the correct adjacencies is important. Understanding who your customers are and how they shop are the first tasks that need to be accomplished. This will help you determine what categories […]
HRG’s Nicloy Presents for the Second Year in a Row for the Women’s Business Development Center’s Top Shelf Retail Virtual Event
Waukesha, Wisconsin – June 9, 2025– HRG’s director of marketing, Angela Nicloy presented, “Shelf Awareness,” at the Women’s Business Development Center’s (WBDC) Top Shelf Retail virtual event for the second year in a row. The event is for diverse business owners, male and/or female, who are preparing to pitch their consumer product to large […]
How Independent Pharmacies Can Attract Younger Customers
by Cat Renwick, category analyst, for the “Profits in the front end” blog series Attracting younger customers is essential for the long-term success of independent pharmacies. Gen Z and Millennials value convenience, personalization, and modern experiences. Here’s how you can appeal to this demographic: By carefully selecting products that meet the values and needs of […]
Black Opal has stood the test of time
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Black Opal (BLK/OPL) has been offering cosmetics targeted to black and brown skin tones for over three decades. “We are very proud that we have been in the space over 30 years,” said Desiree Rogers, CEO of BLK/OPL. “There are […]
Ask A Friend What You Could Do To Improve Your Store
By Kelly Zygowski, category analyst, for the “Profits in the front end” blog series How well do you know your store? Could it be too well? When you have a routine and see the same view every day, it becomes so familiar that it blends into the background, and you don’t even notice it […]
HRG Attending Consumer Electronics Show
Waukesha, Wisconsin – December 18, 2024 – HRG’s Lisa Lopez, digital assets manager, and Steve Hill, IT manager, will be attending the Consumer Electronics Show (CES) in Las Vegas, NV, January 7-10. The two will be focused on advancements in artificial intelligence (AI) tools and platforms as well as other progressive technologies for data […]
Must Have: High quality product images
From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series According to a report from ShipStation that surveyed 8,000 households across the US, UK, France, Germany, Canada, Australia, Italy, and Spain, most consumers shop online and in-store on the same customer journey, with fewer exclusively browsing and buying […]
HRG Presents at CHPA’s Marketing Forum
Waukesha, Wisconsin – October 8, 2024 – Dave Wendland, HRG vice president strategic relations and member of the owner group, and Angela Nicloy, HRG director of marketing, will be presenting the session, “Delving into Data,” at 1:15 p.m. at Consumer Healthcare Products Association’s (CHPA) Marketing Forum on November 14, 2024, in Philadelphia, PA. The presentation […]