Develop a marketing plan for your independent pharmacy
By Megan Moyer, corporate marketing manager for the Profits in the Front End blog series A marketing plan is an important part of business planning. It maps out promotions, messaging, events, target market, and more. Dedicating the time to develop a plan is worthwhile because it provides direction for staff and guidance on where […]
A Successful Change-UP
Communication is key when you’re updating UPCs By Andrea Ferrier, business development manager Manufacturer UPC changes occur for a myriad of reasons — a new formulation, package downsizing to keep costs and pricing in line, or perhaps a product line was purchased from another manufacturer and the UPCs need to align with your company’s UPC […]
Develop a market niche
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series Competitive pressures rarely take a back seat. As an independent operator, you have an inherent advantage in your flexibility to make changes as you see fit, without having to “run it up the ladder” or build your case to convince […]
You must make shoppers’ online experience as close as possible to being in-store
You want to give online shoppers as crisp, clear, accurate, and up-to-date an image to peruse as possible, with every content-rich panel or side available
Brick-and-mortar retailing is far from its death bed
by Dave Wendland, as seen in Chain Drug Review During the height of the pandemic, it was not uncommon to hear predictions that brick-and-mortar retail could only exist in the rear-view mirror. Storefronts were shuttered, e-commerce was booming, and convenience was winning out over experience. In fact, some naysayers were proclaiming the demise of physical […]
High-quality product images build your brand integrity
From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series What is a high-quality product image and why should you care? I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it up here by offering […]
How does your target market perceive value?
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for costs, […]
Creating logical category adjacencies will lead to increased sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Smart category adjacencies build baskets! With space at a premium, determining the correct adjacencies is important. Understanding who your customers are and how they shop are the first tasks that need to be accomplished. This will help you determine what categories make […]
HRG’s Nicloy Presents for the Second Year in a Row for the Women’s Business Development Center’s Top Shelf Retail Virtual Event
Waukesha, Wisconsin – June 9, 2025– HRG’s director of marketing, Angela Nicloy presented, “Shelf Awareness,” at the Women’s Business Development Center’s (WBDC) Top Shelf Retail virtual event for the second year in a row. The event is for diverse business owners, male and/or female, who are preparing to pitch their consumer product to large […]
How Independent Pharmacies Can Attract Younger Customers
by Cat Renwick, category analyst, for the “Profits in the front end” blog series Attracting younger customers is essential for the long-term success of independent pharmacies. Gen Z and Millennials value convenience, personalization, and modern experiences. Here’s how you can appeal to this demographic: By carefully selecting products that meet the values and needs of […]