Monthly Retailer Category Tips — Eye & Ear Care
Provide your eye & ear care department customers with a better shopping experience with these tips. by Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips The safety recalls of OTC eye care products has limited the choices of products that treat various eye conditions. The TRP Company introduced homeopathic fast-dissolving tablets to address […]
Monthly Retailer Category Tips — Incontinence and Nicotine Replacement Therapy
by Holly Ockelmann, national account analyst, and Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips Check out our team’s ideas for cross-merchandising opportunities. Adding some of these companion products to your nicotine replacement therapy section will increase sales and make it easier for your customers to shop. If you don’t have space, consider […]
Must Have: High quality product images
From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series According to a report from ShipStation that surveyed 8,000 households across the US, UK, France, Germany, Canada, Australia, Italy, and Spain, most consumers shop online and in-store on the same customer journey, with fewer exclusively browsing and buying […]
Custom Cosmetics Planograms
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series As part of our fixture coordination services, we offer fixture planograms, however, we can also offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms. Many brands and retailers perform their […]
Provide a one-stop shop with disease-state and condition-specific endcaps
By Noah Rosenthal, category analyst for the “Profits in the front end” blog series Endcaps are prime selling real estate because they are in heavily trafficked areas, and, because it’s a compact area of products, are easy to shop. While they are often used for seasonal promotions, they are also perfect to assemble a varied […]
Single Source of Truth: Managing your PIM/DAM vendor
This blog series about a single source of truth for product content is based on the webinar, Let’s Get Digital, presented for the CHPA Academy in March 2024. by Lisa Lopez, HRG data assets manager, part of the Single Source of Truth blog series Product information management (PIM) and data assets management (DAM) platforms are both […]
Single Source of Truth: Utilizing AI for data capture efficiencies
This blog series about a single source of truth for product content is based on the webinar, Let’s Get Digital, presented for the CHPA Academy in March 2024. by Lisa Lopez, HRG data assets manager, part of the Single Source of Truth blog series Data is captured many different ways and artificial intelligence (AI) is getting […]
Expert Space Management
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space management is a term often associated with optimizing the space within a store for sales. That means departments, displays, and products are merchandised in ideal areas so customers can easily find and purchase what […]
Single Source of Truth: Data governance
This blog series about a single source of truth for product content is based on the webinar, Let’s Get Digital, presented for the CHPA Academy in March 2024. by Lisa Lopez, HRG data assets manager, part of the Single Source of Truth blog series How data is formatted, consumed, stored, and dispersed both internally and externally […]
User-friendly fixture planograms
From the desk of Kelly Zygowski, category analyst, for the Focus on Fixtures blog series When creating the vision for your in-store display at retailers, your focus is where products and graphics are placed to attract attention of customers and for ease of shopping. Once you’ve established placement and appearance, the next step is digging into the details […]