Creating logical category adjacencies will lead to increased sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Smart category adjacencies build baskets! With space at a premium, determining the correct adjacencies is important. Understanding who your customers are and how they shop are the first tasks that need to be accomplished. This will help you determine what categories make […]
Monthly Retailer Category Tip — Family Planning and Feminine Care
by Tara Kaifesh, category analyst, and Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Take advantage of the swell of interest in women’s health as well as new product introductions of the past year to refresh your feminine care and family planning departments to boost sales. Women’s health has received more attention in recent […]
Partner with other local businesses
by Megan Moyer, corporate marketing manager for the “Profits in the front end” blog series Building relationships with other local businesses is mutually beneficial. Not only can you widen your reach with consumers who might not have otherwise patronized your store, you can always learn and benefit from fellow small business owners. First let’s focus on […]
Curating Special Assortments to Enhance Customer Experience in Independent Pharmacies
by Cat Renwick, category analyst, for the “Profits in the front end” blog series In today’s competitive market, independent pharmacies can stand out by offering thoughtfully curated assortments that cater to the diverse needs of their community. By creating specialized sections — such as multicultural products, gifting options, and unique health, beauty, and wellness items […]
How Independent Pharmacies Can Attract Younger Customers
by Cat Renwick, category analyst, for the “Profits in the front end” blog series Attracting younger customers is essential for the long-term success of independent pharmacies. Gen Z and Millennials value convenience, personalization, and modern experiences. Here’s how you can appeal to this demographic: By carefully selecting products that meet the values and needs of […]
Review your product assortment to maximize space to sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Do you have departments you’re ordering products for on a weekly basis while there are others you can’t remember the last time you placed an order? If this is the case, you’ll want to review your product assortment as well as how […]
Monthly Retailer Category Tips — Vitamins & Dietary Supplements
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Research shows vitamins & dietary supplements are widely used. Dedicate effort — including the tips below — to create a profitable department in your store. See our newly updated cross-merchandising infographic for the vitamins & dietary supplements category. HRG analysts have compiled a variety of […]
Themed Endcaps in Your Pharmacy Help Generate Additional Sales
By Kyle Lentz, category analyst, for the “Profits in the front end” blog series Themed endcaps offer several opportunities to generate additional sales in your front-end. Changing them monthly also helps keep your pharmacy area looking fresh. We are lucky to be in an industry with no shortage of “specialty” months or observances. From […]
Why Customer Service at Independent Pharmacies Truly Makes a Difference
By Holly Ockelmann, national account analyst, for the “Profits in the front end” blog series At independent pharmacies, customer service goes beyond simply filling prescriptions. It’s about creating meaningful connections with customers and understanding their unique needs. In an age where large chains often dominate the retail landscape, independent pharmacies stand out for the personal […]
Monthly Retailer Category Tips — First Aid
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Shine a light on the reasons customers should be stocking up on first aid products. A good way to promote first aid items is to remind customers that many products should be medicine cabinet mainstays — good to always have on hand for when the […]