Resolution: Work with a merchandising resource to create disease-state and condition-specific endcaps

By Nelson Rodriguez, merchandising analyst, for the Resolutions blog series Endcaps are an area of prime selling real estate in your store because they are easily found, and generally speaking, easy to shop since it’s a compact area of products. They are often used for seasonal promotions, but also can be used to gather health, beauty, and […]

Monthly Retailer Category Tips — Pain Relief

A few ideas to help fight the opioid crisis by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Pain Relief ranks 4th and contributes 9.6% of dollar sales for HBW in community pharmacy.* In addition to tips this month, we offer a few ways that retailers can help fight the opioid crisis. Private Label is […]

Connect with the Food Allergy Community – Advice for Independent Pharmacies

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Approximately 15 million people in the United States have food allergies according to FARE, a leading non-profit dedicated to improving quality of life for those diagnosed with food allergies. One in every 13 kids has a food allergy and many often have […]

Resolution: Trade in my routine trade event schedule

By Angela Pinkstaff, director of business development, for the Resolutions blog series  It happens to all of us – we aren’t even halfway through the next year’s event planning when “trade show dread” starts creeping up. Of course, there are always shows we love to attend, when we get to catch up with colleagues and friends from […]

Custom Cosmetics Planograms

From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series A large facet of the fixture coordination services we offer is fixture planograms, however, we also can offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms. Many brands and retailers […]

Who’s on top for acne active ingredients?

Posted by on Oct 31, 2018 in Behind the Shelf Blog, Industry Intuition

by Julie Bonnell, vice president operations As we learned during our annual review of the Skin Care category, the facial & body acne medications subcategory experienced a high growth rate of 4.0% in terms of profit and dollars in the independent pharmacy channel1. Acne creams, gels, lotions, and patches is a lucrative segment with an average […]

Soda fountain pharmacies

by Jen Johnston, CHHC, senior marketing services account manager  Beginning in the 1800s and continuing into the 1940s and 1950s, people enjoyed carbonated beverages at their local soda fountain. Often housed together with a pharmacy, the soda fountain counter was a public space where neighbors could socialize and exchange community news. However, the popularity of […]

Shopper views on medicine help determine what products to recommend and when

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series How well do you understand the parents in your community? Are they naturally-inclined, conventional shoppers, or somewhere in between? As mentioned last summer, the answer to these questions can influence how you merchandise natural products in your pharmacy. But it can also […]

Supplements can interact with prescription medication

by Jen Johnston, CHHC, senior marketing services account manager  If you think that dietary supplements are only for those “hippie types,” think again. Seventy-one percent of U.S. adults take dietary supplements according a survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN). That’s almost three-quarters of your shoppers. There […]

Resolution: Create materials for consumer education

By Megan Moyer, senior marketing communications specialist, for the Resolutions blog series I recently visited an independent pharmacy that had an impressive area with consumer education materials. There were two literature racks containing numerous single information sheets on natural products. There were also holders adhered to the wall that contained pamphlets addressing various conditions. Both were well situated […]