Random acts of kindness: Full circle moment

By Nelson Rodriguez, merchandising analyst, for our Random Acts of Kindness blog series This was my second year participating in the Random Acts of Kindness Challenge, and I wanted to approach it a little differently than in 2015. That year, I had a good experience helping several people out on a trip I made to pick up dinner […]

Monthly Retailer Category Tips — Cold & Allergy

Cold & Allergy continues to be the top-selling category   By Kyle Lentz,  part of Monthly Retailer Category Tips Cold & Allergy continues to be the number one category in dollar sales for independent drug, representing 17.9% of health, beauty, and wellness sales. This total is slightly down, 0.6%, from last year’s percentage. There were several new […]

Resolution: Make sure every employee knows what their responsibilities are

Posted by on Aug 11, 2017 in Behind the Shelf Blog, Resolutions

By Beth Maas, human resource manager, for the Resolutions blog series As a pharmacist, you have a lot on your plate and are looking to save time wherever you can. With a capable staff in place, and making sure every employee knows what their responsibilities are, you can minimize the time you spend managing your associates. Setting […]

Resolution: Review my marketing plan

Posted by on Aug 7, 2017 in Behind the Shelf Blog, Resolutions

by Cari Sass, for the Resolutions blog series Your marketing plan is a roadmap for your branding and promotional goals and activities as well as your intelligence gathering throughout the year. It is set in conjunction with your marketing budget to ensure you have the funds in place to achieve your goals. It could also include your sales […]

Resolution: Check on my data security

Posted by on Aug 1, 2017 in Behind the Shelf Blog, Resolutions

By Brittany Benson, manufacturer research specialist, for the Resolutions blog series Ever feel like you make life or your business more complex than it needs to be? Do you buy into the idea that to be productive and grow your business you need to stay busy and constantly be doing something? Take a step back with me and […]

Random acts of kindness: Without expectation

by Dave Wendland, for our Random Acts of Kindness blog series Lady Diana, the late Princess of Wales, is quoted as saying, “Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.”

Resolution: Make a commitment to my community

Posted by on Jul 25, 2017 in Behind the Shelf Blog, Resolutions

by Steve Choate, business development manager, for the Resolutions blog series Whether you are a large or small manufacturer, you have a presence in the community in which your facility or facilities are located. You provide jobs not only to your employees, but also to the businesses that support your company – local restaurants, repair shops, […]

Your brand is the star in glamour images

Posted by on Jul 21, 2017 in Behind the Shelf Blog, From the desk of

From the desk of Julie Massey, visual assets manager I mentioned in my previous post that glamour photographs (also known as beauty shots) of your product are essential for your marketing materials. Because these images are for use in materials you create, you have more creative license to depict your product in a manner that is […]

Resolution: Identify top-selling items and complementary products for cross-merchandising

Posted by on Jul 17, 2017 in Behind the Shelf Blog, Resolutions

by Tara Kaifesh, category analyst, for the Resolutions blog series Are you a medium or large format store looking for ways to increase sales? One way is to identify your top-selling items and pinpoint cross-merchandising and selling opportunities for them. Start by determining which items are top sellers. There are a few ways to do […]

Monthly Retailer Category Tips — Skin Care

Skin Care remains steady by Michele Feldner, part of Monthly Retailer Category Tips Skin Care category dollar sales remain steady within the drug class of trade, with over one-third of sales coming from the hand & body moisturizers segment. Within this segment, products with targeted benefits continue to excel in independent drug, and we continue to see […]