Resolution: Audit my web presence – part two

By Steve Brester, director of information technology, for the Resolutions blog series This is the second of two blog posts about auditing your web presence. My previous post covered getting started in monitoring your online success. This post will cover tools available and your content and social media strategies. In your efforts to gauge how […]

Gluten-free diet – What independent pharmacists need to know

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series An estimated 30% of shoppers are choosing gluten-free options at least some of the time.  A gluten-free diet strictly excludes gluten, a mixture of proteins found in wheat and related grains, including barley, rye, and all their species and hybrids (such as spelt, kamut, […]

Resolution: Audit my web presence – part one

By Steve Brester, director of information technology, for the Resolutions blog series Your web presence is one of the most important ways of raising awareness of your store and what your store has to offer. Do you ever check to see how effective your web presence is? I’m referring to all online channels available for […]

Natural products increase sales for Lionville Pharmacy

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series In Exton Pennsylvania, not far from the turnpike, sits a modest building with a blue roof and an American flag waving out front. The name of the business is Lionville Natural Pharmacy, an independent compounding pharmacy that has been in business nearly 40 years. […]

Monthly Retailer Category Tips — Skin Care

New products can attract new shoppers by Michele Feldner, category analyst, part of Monthly Retailer Category Tips According to IRI (latest 52 weeks ending 11/5/17) Skin Care is a $5.6 billion category and is growing at a rate of 3.5%. Within the Independent Drug class of trade, the hand & body moisturizers & treatments subcategory had the […]

Resolution: Regularly perform a space-to-sales analysis for maximum sales

By Jamie Sershon, merchandising analyst, for the Resolutions blog series One way to maximize sales in your front end is to evaluate the item sales of a department compared to how much space is allocated for it. By doing a quick space-to-sales analysis, you can see what adjustments should be made to capitalize on sales. In order […]

So Many Certifications: NPA Verified, Ecocert, NSF

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Turn over any natural or natural-leaning product and you will almost certainly see one or more certifications printed on the back. Manufacturers use certifications to demonstrate that a trusted third party has verified something about their business or brand. This is […]

Resolution: Refine my assortment to maximize inventory turns

by Tom Boyer, director of national accounts, for the Resolutions blog series One of our main messages to independent pharmacies over the years has been that focusing on the front end of the store is imperative to running a successful business. Especially now that prescription profits are slim. Targeting efforts on making the most of store product assortments to […]

An open book: Brands that are transparent win more often

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Transparency is a hot topic right now.  It refers to how and where the ingredients or materials in a product were sourced. Chances are you have shoppers that are intimately concerned about transparency like never before. Many consumers are pushing for ingredients […]

Home health care and community pharmacy: How will I build my HHC business?

By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series In the fifth post of this blog series, you reviewed your current patients’ prescription and over-the-counter purchase data to gauge the need for additional home health care (HHC) products and services among your patient base. That exercise may have revealed opportunities to […]

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