HRG Wins Top Workplace Award for Fourth Year in a Row
Waukesha, Wisconsin – September 2, 2020 – Hamacher Resource Group, Inc. (HRG) has been named one of the Milwaukee Journal Sentinel’s 2020 Top Workplaces, awarded to the best places to work in southeastern Wisconsin. This is the fourth year in a row that HRG has achieved the honor. Beth Maas, SPHR, HRG’s human resource manager, […]
Moving Beyond Product Features And Benefits In Brand Messaging
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com July 27, 2020 We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M. Popeil, who started pitching products on infomercials in the late 1950s, I […]
Impress your retail partners with this visual tool
From the desk of Colleen Volheim, category and research analysis manager Heat mapping is a great tool to help build your case for deserving shelf space. Using sales data (in units or dollars), heat mapping highlights the top-selling products in a section or department. It’s a vibrant, visual way to depict the products that are […]
HRG and International Paper Combine Expertise to Offer New Turnkey Service to Retailers
Waukesha, Wisconsin — August 20, 2020 — Hamacher Resource Group, Inc. (HRG) is lending their assortment planning and placement expertise to International Paper’s (IP) Retail division to enhance their existing Multi-Vendor Program (MVP) and offer retailers the Shopper Solution Center. These free-standing retail displays are available in a variety of sizes and feature a curated […]
Luring prevention-minded shoppers
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Pause and reset
By Dave Wendland, vice president strategic relations, as seen in Drug Store News, July 10, 2020 In a conversation with my colleague, Hamacher Resource Group’s director of national accounts, Tom Boyer (both of us 25+ year veterans of the retail healthcare industry), we agreed that although these unprecedented times can cause panic, we believe it can […]
2019 new items by category
Did you know 70-90% of new CPG products fail*? What are the factors that contribute to a new item’s success? There could be a number of them related to trends, category, and timing, to name a few. For our June 2020 ROI e-newsletter for manufacturers, we spotlighted the timing of new product releases in 2019 compared […]
Back to the future of retail
by Dave Wendland, vice president strategic relations According to an April survey from shopping rewards app Shopkick, CPG brands should be optimistic about the re-emergence of shoppers on the retail scene. Once stores reopen, 58% of respondents say they will shop as frequently as before the pandemic, while only 36% say they will shop less […]
HRG Wins Communicator Award for Colgate Total Multi-wave Direct Mail Campaign
Waukesha, Wisconsin – June 9, 2020 – Hamacher Resource Group, Inc. (HRG) has won a Communicator Award of Distinction in the marketing/promotion category for a Colgate Total® three-wave direct mail campaign to relaunch the Total toothpaste line to independent pharmacies. Sarah Stluka, business director at Salelytics, is the engagement and strategy director over the Colgate […]
A look at COVID-19 and HBW brands – past, present, and future
By Jen Johnston, CHHC, senior marketing services account manager It’s been a rocky few months for everyone, and manufacturers of health and wellness products have had their own set of challenges. Here is a quick look at where we’ve been, where we are, and where we might be going. Where we’ve been In the early […]