It’s Time For Innovation Or Stagnation
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com December 10, 2020 In October 2018, I wrote an article about the four components of effective collaboration: diversity, equality, energy and mobilization. With remote working now commonplace, I found myself challenged to imagine how the power of collaboration can facilitate effective revolutionary thinking from afar. True innovation often […]
Having the right offerings for unpaid caregivers is a challenge
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Serving the self-care consumer on a journey of recovery
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
A brand’s e-commerce strategy should start with taxonomy
By Julie Bonnell, vice president operations In the world of e-commerce and product attributes, proper classification is paramount. Taxonomy is truly unique in that it’s not only about the products themselves, but about the vision a brand manufacturer has for its business and how that shapes the relationship with customers. For me, this quickly brings […]
Consumers seeking to maintain their health are worth targeting
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care […]
Impress your retail partners with this visual tool
From the desk of Colleen Volheim, category and research analysis manager Heat mapping is a great tool to help build your case for deserving shelf space. Using sales data (in units or dollars), heat mapping highlights the top-selling products in a section or department. It’s a vibrant, visual way to depict the products that are […]
Luring prevention-minded shoppers
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Pause and reset
By Dave Wendland, vice president strategic relations, as seen in Drug Store News, July 10, 2020 In a conversation with my colleague, Hamacher Resource Group’s director of national accounts, Tom Boyer (both of us 25+ year veterans of the retail healthcare industry), we agreed that although these unprecedented times can cause panic, we believe it can […]
2019 new items by category
Did you know 70-90% of new CPG products fail*? What are the factors that contribute to a new item’s success? There could be a number of them related to trends, category, and timing, to name a few. For our June 2020 ROI e-newsletter for manufacturers, we spotlighted the timing of new product releases in 2019 compared […]
Back to the future of retail
by Dave Wendland, vice president strategic relations According to an April survey from shopping rewards app Shopkick, CPG brands should be optimistic about the re-emergence of shoppers on the retail scene. Once stores reopen, 58% of respondents say they will shop as frequently as before the pandemic, while only 36% say they will shop less […]