HRG Refines Alignment in the Retail Supply Chain

February 16, 2021By News

Waukesha, Wisconsin — February 16, 2021 — Hamacher Resource Group, Inc. (HRG), is revitalizing and simplifying how they present their solutions to the market and refreshing their brand. The company has evolved from primarily providing tools and services to help independent pharmacies maximize space and profitability in their front-of-store, to utilizing their expertise to dynamically provide solutions to the greater retail supply chain.

HRG has been in business since 1980 and has a unique perspective and range of retail experience. In recognition of its milestone 40th anniversary in 2020, and the ever-changing retail marketplace, the company’s updated business segments more closely align their services with the challenges of HRG’s manufacturer, technology vendor, wholesaler, industry association, and retailer clients. The segments: shopper experience, data and analysis, brand development, fixture coordination and management, and independent pharmacy communications, take into account the very fluid nature of the retail industry. Ultimately, each service HRG offers is meant to help their customers create a more memorable shopping experience, drive growth, and increase revenue.

Along with this realignment, HRG has refreshed their brand with an updated logo, and is repositioning to be referred to as “HRG” rather than Hamacher Resource Group.

“The enhanced alignment of our business segments will make it easier for our clients and prospects to understand the breadth of resources available all under one roof to help them reach their business goals,” said Angela Nicloy, director of marketing at HRG. “Entering our forty-first year is the perfect time for this refreshed look and feel that represents the forward-thinking, trusted, and respected resource we are.”