By Megan Moyer Building a strong brand entails a number of factors and actions. Foremost is consistency. Consistency of message, imagery, logo standards, voice, tone, and style. There are times when you deviate from your corporate voice, tone, or style – depending on the message intent, the vehicle you are using, and the feelings you … Read more
by Megan Moyer In my previous post I talked about the importance of explicitly defining your brand from the outset and offered some things to think about when identifying the attributes you want your product to be known for. Today, I’m going to focus on how a well-established brand saves time by guiding marketing and sales … Read more
Posted by Megan Moyer There are a lot of companies that struggle to find success with a new product introduction. While there can be any number of contributing factors to success or failure, one that is avoidable with proper planning and focus (and is most important!) is knowing and carrying through the value of your brand. I see … Read more
Posted by Dave Wendland
One challenge facing organizations who have added social media to their marketing mix is how to measure return on investment and gauge the medium’s effectiveness. I’ve spoken to too many companies – large and small – who feel the success of social media (e.g., Facebook; Twitter; blog; Pinterest; etc.) is how many “likes” they can accumulate.
To my way of thinking, being popular does not translate into business opportunities.
