Don’t forget the individual shopper behind the aggregated data
by Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers Sometimes it feels like our world revolves around data. Certainly, in retail, it can be easy to forget about the individual consumer behind the aggregated data attributes that have been collected about them. For instance, a few years ago when HRG was building […]
Bright spots can be found in performance of GM
By Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review General merchandise is subject to the same challenges nearly all products are currently experiencing — supply chain issues and inflation. According to the NPD Group, April 2022 U.S. GM unit sales were 7% lower than a year ago, creating a 1% decline […]
Keeping tabs on trends in independent pharmacy
By Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review Planning for new product launches, existing product growth, or expansion — of a product line or into a new channel, market, or region — is best guided by market research, consumer feedback, and performance data. Extensive market research isn’t always easy […]
Independent Pharmacy Research Study – Industry Support Infographic Features Seven New Charts
September 23, 2021 – HRG, who released the Independent Pharmacy Research Study report at the end of January, has published the last in a series of eight infographics using data from the study. The infographics feature new views of the data for a deeper understanding of the independent pharmacy channel. In the “Industry Support” infographic, […]