Independent Pharmacy Research Study Report
In 2012, HRG released the groundbreaking study, Independent Pharmacy Shoppers: Who, What, and Why?. In addition to getting the perspective of independent pharmacists on their business and shoppers, independent pharmacy customers were surveyed. The subsequent report identified shopper behavior, purchase preferences and practices, and areas where engagement could be enhanced. Eight years later, the ever-changing retail […]
Independent Pharmacy Research Study – Reaching Consumers Infographic Features Five New Charts
May 26, 2021 – HRG, who released the Independent Pharmacy Research Study report at the end of January, has published the fifth in a series of eight infographics using data from the study. The infographics feature new views of the data for a deeper understanding of the independent pharmacy channel. In the “Reaching Consumers” infographic, […]
Independent Pharmacy Research Study — Shopper Profile Infographic Features Six New Charts
May 14, 2021 – HRG, who released the Independent Pharmacy Research Study report at the end of January, has published the fourth in a series of eight infographics using data from the study. The infographics feature new views of the data for a deeper understanding of the independent pharmacy channel. In the “Shopper Profile” infographic, […]
Independent Pharmacy Research Study – Category Performance Infographic Features Seven New Charts
April 14, 2021 – HRG, who released the Independent Pharmacy Research Study report at the end of January, has published the third in a series of eight infographics using data from the study. The infographics feature new views of the data for a deeper understanding of the independent pharmacy channel. In the “Category Performance” infographic […]
Independent Pharmacy Research Study – Competitive Environment Infographic Features New Data
March 31, 2021 – HRG, who released the Independent Pharmacy Research Study report at the end of January, has published the second in a series of eight infographics using data from the study. The infographics feature new views of the data for a deeper understanding of the independent pharmacy channel. In the “Competitive Environment” infographic […]
Independent Pharmacy Research Study – Channel Overview Infographic Features New Data
March 5, 2021 – HRG, who released the Independent Pharmacy Research Study report at the end of January, has published the first in a series of eight infographics using data from the study. The infographics will feature new views of the data for a deeper understanding of the independent pharmacy channel. In addition to new […]
New Independent Pharmacy Research Published in HRG Report
HRG provides an updated view of independent pharmacies and their customers Waukesha, Wisconsin — January 27, 2021 — Hamacher Resource Group, Inc. (HRG), has published findings from its Independent Pharmacy Research Study and made it available, free to the industry, on its website. The study, developed and conducted in 2020, is an update of […]
Eight solid stats that demonstrate the independent pharmacy channel is right for your brand
By Jen Johnston, CHHC, senior marketing services account manager As a sales and marketing leader looking into retail channels to support the growth of your OTC or personal care brand portfolio, you may hear two very differing opinions on the state of independent pharmacy. On the one hand, you may hear about dwindling store counts […]