by Cari Sass for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series
Spectacular customer service has become a goal for many retailers. There are many shopping options out there, including similar stores, nearby locations, comparable prices, identical product offerings, not to mention your online competition. Your staff and how they interact with your customers may be that one difference that separates you from your competitors and drives consumers into your store time and again.
It makes my day when I receive excellent customer service. As a matter of fact, I often tell my family and friends when and where this occurred, hoping they go and experience it for themselves. There’s nothing better, easier, and less expensive than positive word-of-mouth advertising.