Interesting trends in oral care
By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager As noted in previous blog posts in this series, new items can draw interest based on new ingredients, scents or flavors, forms, or packaging. Oral Care product launches have been shifting toward multi-packs as new items enter the market; […]
Keeping tabs on trends in independent pharmacy
By Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review Planning for new product launches, existing product growth, or expansion — of a product line or into a new channel, market, or region — is best guided by market research, consumer feedback, and performance data. Extensive market research isn’t always easy […]