Delivering to consumer expectations
Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News O’Keeffe’s has leveraged their brand appeal and found success in channels where health, beauty, and wellness items haven’t been a part of the traditional product assortment. They continue to innovate, with three new product introductions over the past twelve months. The […]
The burgeoning beauty supplement market
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty supplement market has grown by close to 12% from 2019 to 2020, according to Kline’s Beauty Nutrition: U.S. Market Brief report. Coherent Market Insights Pvt. Ltd. expects it to reach US $3,721.6 million by 2027 with 4.8% CAGR predicted between 2021 and 2027. According […]
Hey Humans is on a mission to foster real change
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Better for the planet” products often come with a higher price tag, but part of Maesa’s mission with their first foray into a personal care brand, Hey Humans, is to overcome that price barrier to make naturally-derived formulas accessible to all with products that are […]
Nailtopia impacts nail care space with eco-friendly formulas
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there has been a clean, green movement in beauty products for some time, it was the white space in nail care for such products that inspired vice president of marketing, Logan Bilderback, and her fellow team members at Beauty Partners, […]