Pacifica develops products to make you feel good inside and out
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Pacifica has been creating products designed to be efficacious while protecting the planet from the beginning. Brook Harvey-Taylor, Pacifica founder with her husband Billy Taylor, says college is where her interest in plants, nature, and how scent can affect people started. “I was […]
The beauty industry is growing — both in store and online
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There is a positive outlook for the beauty industry and it’s being driven by online shoppers. While TikTok Shops have gained popularity, some surprising categories are having the greatest success. In a recent CEW (Cosmetic Executive Women) webinar, “Global Trends Report, Part […]
Ocoa wants girls and women to embrace their curls
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Ocoa co-founder, Nicol Varona Cancelmo grew up in the Dominican Republic where she says the culture there embedded that curly hair is bad hair. “’Pelo Malo’ is a very well-known term in Latin America, Caribbean especially. It’s not seen as beautiful and professional, […]
Rave Nailz is all about the artistry
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Founder and CEO of Rave Nailz, Braelinn Frank’s journey began with a personal desire for amazing nails without the price tag of a salon visit. “It was difficult to get in with the nail artists that I wanted so I could get those really […]
Follett strives to meet Gen Z needs
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News What was once a destination for textbooks and school supplies, the college bookstore has evolved to a vibrant destination for students, faculty, and fans; and Follett Higher Education is meeting shopper needs by updating their store assortment — including adding beauty. Adding […]
Juice Beauty rebrands, focuses on the customer experience
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Aging beautifully, not defiantly,” is one of the core values Juice Beauty is focusing on as they go through a rebranding based on redefining their target customers. “We are an inclusive brand but found that most of our consumers are generation X […]
China Glaze aims to be a one-stop-shop for nail enthusiasts
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The global nail polish market size has been estimated at 16.23 billion USD in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2030, according to Grand View Research. In their […]
MCoBeauty offers luxe-for-less cosmetics exclusively at Kroger
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News MCoBeauty is an Australian beauty company that has experienced success in the United States since launching with Kroger in the first quarter of 2024. Positioned as a luxe for less, cruelty-free brand, it was created by Shelley Sullivan, who spent 20 years […]
Custom Cosmetics Planograms
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series As part of our fixture coordination services, we offer fixture planograms, however, we can also offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms. Many brands and retailers perform their […]
Sḵwálwen Botanicals celebrates ancestral plant knowledge
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Leigh Joseph, Indigenous ethnobotanist and founder of Sḵwálwen Botanicals, has been drawn to connecting with the natural world and her community throughout her whole life. Joseph said she pursued a degree in biology and botany because she wanted to understand more […]