By Julie Bonnell, vice president operations, for the Resolutions blog series
Why Images?
Have you noticed how images are replacing words in our daily life? Think about the popularity and use of emojis and YouTube and the prevalence of infographics. Why is that? Quite simply, they effectively convey complex information. And more importantly, from a business perspective, they are easier to recall. A visual image will often come to mind first when a customer has a need. “I remember seeing….”
Adding pictures of the products you are selling to your ordering websites increases your chance to capture a sale. Maintaining those images is equally, if not more, important. Remember, you are being evaluated against your competition every day. Having outdated images on your ordering site is as bad for your reputation as a store having dusty shelves — you are demonstrating that you are not the resource to go to for new, high-demand, or hard-to-find products.
So just how often are you restocking your visuals? Perhaps it’s time to connect with a partner to make this effortless. Not sure where to begin? Let us help.