Resolution: Audit my web presence – part two

By Steve Brester, director of information technology, for the Resolutions blog series This is the second of two blog posts about auditing your web presence. My previous post covered getting started in monitoring your online success. This post will cover tools available and your content and social media strategies. In your efforts to gauge how […]

Resolution: Audit my web presence – part one

By Steve Brester, director of information technology, for the Resolutions blog series Your web presence is one of the most important ways of raising awareness of your store and what your store has to offer. Do you ever check to see how effective your web presence is? I’m referring to all online channels available for […]

Resolution: Regularly perform a space-to-sales analysis for maximum sales

By Jamie Sershon, merchandising analyst, for the Resolutions blog series One way to maximize sales in your front end is to evaluate the item sales of a department compared to how much space is allocated for it. By doing a quick space-to-sales analysis, you can see what adjustments should be made to capitalize on sales. In order […]

Resolution: Refine my assortment to maximize inventory turns

by Tom Boyer, director of national accounts, for the Resolutions blog series One of our main messages to independent pharmacies over the years has been that focusing on the front end of the store is imperative to running a successful business. Especially now that prescription profits are slim. Targeting efforts on making the most of store product assortments to […]

Resolution: Objectively look at my business

By Nelson Rodriguez, merchandising analyst, for the Resolutions blog series It’s something we all fall into from time to time — complacency. It’s easy to do, and it happens in different aspects of our lives. If you feel like you’ve been complacent with the status quo at your store, it’s time to take an objective look at […]

Resolution: Update online content and try different tactics to drive customers to my website

by Kathy Hagen, data assets specialist, for the Resolutions blog series As a data assets specialist, I work with web content daily. On any given day, I could be entering item information, proofing or reviewing it, performing quality control on a client’s website content, or carrying out some combination of these tasks, among other responsibilities. Our Data […]

Resolution: Reward my loyal shoppers

by Althea R., data assets specialist, for the Resolutions blog series Nowadays, it seems that most large retailers have reward programs for their customers. Have you ever seen someone who has whipped a ring of reward keycards out of their purse or pocket? OK, I’ll admit it, I am one of those people. But what about smaller […]

Resolution: Use endcaps to your benefit!

by Kyle Lentz, category analyst, for the Resolutions blog series Endcaps are some of the most beneficial yet highly underutilized sections within your pharmacy. Highly effective and timely endcaps coincide with seasonal activities and offer your customers one-stop-shopping for the products they expect to find during that time of year. A prime example of a beneficial endcap is […]

Resolution: Eliminate two items from my product line

by Steve Choate, business development manager, for the Resolutions blog series Adding new items or extending a product line seems like the best way to build your business and increase your brand awareness. However, sometimes less is more! Adding items can oftentimes dilute individual SKU sales, and make shopping the shelf for the consumer more […]

Resolution: Check Daily for Never Outs and Out-of-Stocks

by Kelly Zygowski, category analyst, for the Resolutions blog series When you present a welcoming, inviting front end, you encourage sales. If your shoppers can quickly and easily find what they are looking for, you’ve succeeded at creating a favorable shopping experience. If, instead, there are a lot of empty spaces or holes where products should be, […]

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