Set aside time to update your skin care department to capitalize on trends that will help boost sales.
Multitasking skin care products is a trend that plays into the minimalism movement and gives consumers more bang for their buck. One item that embodies that trend that made HRG’s Future 50 list for Drug Store News is an Olay product:
| GTIN | Product | Manufacturer |
| 00075609209055 | Olay Cleansing Melts Daily Facial Cleanser Pads 32ct Vitamin C | Procter & Gamble |
Products that earned their spot in HRG’s Future 50 list are chosen because our analysts see indicators that it will succeed in retail channels. Check with your wholesaler to find this and other multitasking skin care items that will attract shoppers to your store. Be sure to promote that you carry these items on your social channels and website to raise awareness.
Self-care is another movement you should be taking advantage of when promoting front-end products. Skin is human beings’ largest organ, bringing this fact forward can be a useful way to bump your skin care sales and encourage the trial of new products designed to offer additional elements that go beyond cosmetic enhancements. Since independent pharmacies excel in therapeutic skin care, you can highlight your expertise and ability to counsel in this area as well as advise on cosmetic skin care products that include ingredients touted as having health benefits. Use signs in the department to let shoppers know you are available for counseling and recommendations. Promote this personal touch on your online channels as well.
Check out HRG’s Ideas for Cross-selling Merchandise infographic for skin care. There are several ideas for adding products from other departments to your skin care section if you have available shelf space. Placing these complementary products within reach will help spur impulse sales and increase the market basket and profits.