by Jen Johnston
Previously I introduced you to the three general categories of POS materials – that is, the promotional items you can use in-store to influence purchases. Effective at-shelf materials can greatly influence what product a shopper picks up.
There are many options for promoting your brand at the shelf. Besides making sure your packaging is spot on, here are a few tools to consider:
- Shelf signs
- Coupon dispensers
- Shelf headers
- In-line displays
- Electronic media
Of the three categories of POS materials, the shopper is most likely to interact with those that are positioned at the shelf because they are a more captive audience as they purposefully browse the aisle, usually looking for a product to fulfill a specific need.
Getting your at-shelf POS materials right means that product could be your brand!