Waukesha, Wisconsin – April 27, 2022 – Dave Wendland, vice president strategic relations and member of the owner group at HRG, and Corey Paske, business development manager at HRG will be speaking at the ECRM Pet Program which is virtual, May 2-5.

The presentation is Wednesday May 4 at 11:00 a.m. ET, and is titled, “More Than a Pet Project.” Paske and Wendland will cover new market trends and opportunities in the pet industry and share how brands and retailers can best capitalize on pet owners’ dedication to their companions.

Paske, who is focused on the pet segment, said, “We’re excited to be a part of the Pet Program and offer manufacturers and retailers ideas and inspiration to grow their business. The American Pet Products Association recently announced the industry reached $123.6 billion in sales in 2021, noting it is the highest level in history. There is a tremendous opportunity in this retail space, and it will be interesting to hear from other participants and learn about new products, services, and process improvements.”

Pet Program participants can also hear HRG president Dawn Vogelsang speak with ECRM’s Joe Tarnowski, vice president of content, about her viewpoint on trends and what’s important in providing a consistent experience for pet shoppers along the omnichannel. In addition, Colleen Volheim, HRG’s category and research analysis manager, offers merchandising advice in her blog post, “Pet Merchandising 101.”