HRG’s Refined Alignment Begins Roll Out

May 27, 2021By News

May 27, 2021 – As part of HRG’s 2021 brand refresh, they are introducing a streamlined approach to their lines of business, outlined below.

HRG supply chain strategy

The lines of business are:

Data & Analysis – HRG’s data offers the intelligence brands, retailers, and distributors need to fuel data-driven decisions. The high-quality product assets can be used to ensure brand integrity across mediums and channels or HRG experts can be engaged to provide analysis to assist in goal setting, strategy development, and defining tactics.

Shopper Experience – Founded on the principles of improving the productivity of inventory, space, and people, HRG’s visual merchandising and category management services encourage sales-generating front-end experiences.

Fixture Coordination & Management – This suite of services helps retailers, brands, and fixture manufacturers and suppliers gain control of resources and simplify the fixture set, reset, and space planning processes.

Brand Development – The HRG marketing services team has the strategic expertise and creative skills to implement marketing materials that help supply chain stakeholders develop and/or meet customer demand. Multiple HRG departments collaborate to deliver robust market research projects and spot-on store assessments, all able to hit the ground running because of their deep and broad retail experience.

Pharmacy Communications – HRG’s long-standing connection to and support and knowledge of independent pharmacies is the reason marketing outreach to the unique channel will increase awareness and influence those important healthcare professionals to carry products that meet consumer demand and profitability goals.

Considering the very fluid nature of the retail industry, HRG sought to simplify and relabel their lines of business so retail supply chain stakeholders could more easily identify how the company can improve results with services that create a more memorable shopping experience, drive growth, and increase revenue.

The implementation of this updated nomenclature will continue to rollout on the company’s website and in their marketing materials throughout 2021. To learn more, visit