Waukesha, Wisconsin – June 4, 2024 – HRG’s director of marketing, Angela Nicloy presented, “Shelf Awareness,” at the Women’s Business Development Center’s (WBDC) Top Shelf Retail virtual event. The event is for diverse business owners, male and/or female who are preparing to pitch their consumer product to large retailers. The eight-week online learning sessions occur every Thursday from 9:00 a.m. – 12:00 p.m. CST. Nicloy’s session was Thursday, May 30th.

HRG president and majority owner, Dawn Vogelsang, presented the same topic at the event in 2023. The presentation covered critical strategies and practical tactics for companies as they prepare to convince buyers their product belongs on retail shelves. Topics covered include building a meaningful pitch deck, product packaging, shelf placement considerations, and competitive and promotional considerations, among others.

Nicloy stated, “We’ve worked with consumer product goods manufacturers large and small, and we support them by digging into these types of details that are all important factors in the success of a brand. I enjoyed providing insight into areas the cohorts may not have been exposed to and provide guidance to help them find success at shelf.”