You must make shoppers’ online experience as close as possible to being in-store
You want to give online shoppers as crisp, clear, accurate, and up-to-date an image to peruse as possible, with every content-rich panel or side available
Brick-and-mortar retailing is far from its death bed
by Dave Wendland, as seen in Chain Drug Review During the height of the pandemic, it was not uncommon to hear predictions that brick-and-mortar retail could only exist in the rear-view mirror. Storefronts were shuttered, e-commerce was booming, and convenience was winning out over experience. In fact, some naysayers were proclaiming the demise of physical […]
Invite your staff to implement their ideas
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series Getting your staff involved in generating and implementing ideas for your store is a great way to get them invested in the success of the store and empower them to think creatively to find ways to build the business, […]
Your goal is full-store shopping
By Megan Moyer corporate marketing manager, for the “Profits in the front end” blog series The profitability of your front of store is a top priority as it becomes more and more challenging to make a profit on prescription business. To make sure your customers are aware of all your store has to offer, create […]
Ideas for Cross-selling Merchandise: Cold & Allergy
Part of the Ideas for Cross-selling Merchandise infographics series
Develop a healthcare information center
by Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series If you’ve positioned your pharmacy as a wellness destination for your community, consider developing a healthcare information center. It will reinforce your position and brand, and strengthen customer relationships, including building loyalty with new and current customers. When you add […]
How does your target market perceive value?
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for costs, […]
Ideas for Cross-selling Merchandise: Skin Care
Part of the Ideas for Cross-selling Merchandise infographics series
Small Business Growing Pains
By Julie Bonnell, vice president operations, for the “Profits in the front end” blog series Recently, I was talking with retail experts who work for companies which support independent pharmacies. The topic of discussion was unique tactics stores were using to drive business, and whether there was a way for HRG to support these types […]
Creating logical category adjacencies will lead to increased sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Smart category adjacencies build baskets! With space at a premium, determining the correct adjacencies is important. Understanding who your customers are and how they shop are the first tasks that need to be accomplished. This will help you determine what categories make […]