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Category: Shopper Experience

HRG insights to help you provide the shopper experience that builds loyal customers who return to your store/site repeatedly.

Curating Special Assortments to Enhance Customer Experience in Independent Pharmacies

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  by Cat Renwick, category analyst, for the “Profits in the front end” blog series    In today’s competitive market, independent pharmacies can stand out by offering thoughtfully curated assortments that cater to the diverse needs of their community. By creating specialized sections — such as multicultural products, gifting options, and unique health, beauty, and wellness items […]

HRG Presents at ECRM Home Health Care Education and EPPS Program

Dave Wendland

Waukesha, Wisconsin — May 5, 2025 — HRG will be moderating the panel, “Changing Channels: Home Health, Diabetes, and the New Patient Journey,” at the ECRM Home Health Care Education and EPPS Program in Jacksonville, FL, May 5 – 8, 2025. The educational session is on Tuesday, May 6 and will include a discussion moderated […]

How Independent Pharmacies Can Attract Younger Customers

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  by Cat Renwick, category analyst, for the “Profits in the front end” blog series    Attracting younger customers is essential for the long-term success of independent pharmacies. Gen Z and Millennials value convenience, personalization, and modern experiences. Here’s how you can appeal to this demographic: By carefully selecting products that meet the values and needs of […]

Themed Endcaps in Your Pharmacy Help Generate Additional Sales

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  By Kyle Lentz, category analyst, for the “Profits in the front end” blog series     Themed endcaps offer several opportunities to generate additional sales in your front-end. Changing them monthly also helps keep your pharmacy area looking fresh. We are lucky to be in an industry with no shortage of “specialty” months or observances. From […]

Why Customer Service at Independent Pharmacies Truly Makes a Difference

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  By Holly Ockelmann, national account analyst, for the “Profits in the front end” blog series At independent pharmacies, customer service goes beyond simply filling prescriptions. It’s about creating meaningful connections with customers and understanding their unique needs. In an age where large chains often dominate the retail landscape, independent pharmacies stand out for the personal […]