How does your target market perceive value?
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for […]
Small Business Growing Pains
By Julie Bonnell, vice president operations, for the “Profits in the front end” blog series Recently, I was talking with retail experts who work for companies which support independent pharmacies. The topic of discussion was unique tactics stores were using to drive business, and whether there was a way for HRG to support these […]
Creating logical category adjacencies will lead to increased sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Smart category adjacencies build baskets! With space at a premium, determining the correct adjacencies is important. Understanding who your customers are and how they shop are the first tasks that need to be accomplished. This will help you determine what categories […]
Partner with other local businesses
by Megan Moyer, corporate marketing manager for the “Profits in the front end” blog series Building relationships with other local businesses is mutually beneficial. Not only can you widen your reach with consumers who might not have otherwise patronized your store, you can always learn and benefit from fellow small business owners. First let’s focus on […]
Curating Special Assortments to Enhance Customer Experience in Independent Pharmacies
by Cat Renwick, category analyst, for the “Profits in the front end” blog series In today’s competitive market, independent pharmacies can stand out by offering thoughtfully curated assortments that cater to the diverse needs of their community. By creating specialized sections — such as multicultural products, gifting options, and unique health, beauty, and wellness items […]
How Independent Pharmacies Can Attract Younger Customers
by Cat Renwick, category analyst, for the “Profits in the front end” blog series Attracting younger customers is essential for the long-term success of independent pharmacies. Gen Z and Millennials value convenience, personalization, and modern experiences. Here’s how you can appeal to this demographic: By carefully selecting products that meet the values and needs of […]
Review your product assortment to maximize space to sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Do you have departments you’re ordering products for on a weekly basis while there are others you can’t remember the last time you placed an order? If this is the case, you’ll want to review your product assortment as well as how […]
Themed Endcaps in Your Pharmacy Help Generate Additional Sales
By Kyle Lentz, category analyst, for the “Profits in the front end” blog series Themed endcaps offer several opportunities to generate additional sales in your front-end. Changing them monthly also helps keep your pharmacy area looking fresh. We are lucky to be in an industry with no shortage of “specialty” months or observances. From […]
Why Customer Service at Independent Pharmacies Truly Makes a Difference
By Holly Ockelmann, national account analyst, for the “Profits in the front end” blog series At independent pharmacies, customer service goes beyond simply filling prescriptions. It’s about creating meaningful connections with customers and understanding their unique needs. In an age where large chains often dominate the retail landscape, independent pharmacies stand out for the personal […]
Why Updating the Interior of Your Pharmacy is Essential for Success
By Cat Renwick, category analyst, for the “Profits in the front end” blog series A customer’s first impression is made within seven seconds of entering a store; within that short timeframe an initial opinion about your establishment and atmosphere will be made. At a time where customers are watching their dollars more closely and […]