Develop a marketing plan for your independent pharmacy
By Megan Moyer, corporate marketing manager for the Profits in the Front End blog series A marketing plan is an important part of business planning. It maps out promotions, messaging, events, target market, and more. Dedicating the time to develop a plan is worthwhile because it provides direction for staff and guidance on where […]
Put smiles in the aisles
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series There are many practical things you can do to provide a pleasant shopping experience – right products at the right price in the right place – merchandising principles that we live and breathe. But the truth is, a shopping trip can […]
Invite your staff to implement their ideas
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series Getting your staff involved in generating and implementing ideas for your store is a great way to get them invested in the success of the store and empower them to think creatively to find ways to build the business, […]
Your goal is full-store shopping
By Megan Moyer corporate marketing manager, for the “Profits in the front end” blog series The profitability of your front of store is a top priority as it becomes more and more challenging to make a profit on prescription business. To make sure your customers are aware of all your store has to offer, create […]
Monthly Retailer Category Tips — Cold & Allergy
Prepare for the upcoming cold & allergy season with these ideas and tips to improve the shopping experience and make the most of sales opportunities. The 2024-2025 flu season was classified as high severity, for all age groups, the first time since 2017-2018. While predictions about the upcoming season vary, it’s best to be prepared. […]
Develop a healthcare information center
by Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series If you’ve positioned your pharmacy as a wellness destination for your community, consider developing a healthcare information center. It will reinforce your position and brand, and strengthen customer relationships, including building loyalty with new and current customers. When you add […]
How does your target market perceive value?
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for costs, […]
Small Business Growing Pains
By Julie Bonnell, vice president operations, for the “Profits in the front end” blog series Recently, I was talking with retail experts who work for companies which support independent pharmacies. The topic of discussion was unique tactics stores were using to drive business, and whether there was a way for HRG to support these types […]
Creating logical category adjacencies will lead to increased sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Smart category adjacencies build baskets! With space at a premium, determining the correct adjacencies is important. Understanding who your customers are and how they shop are the first tasks that need to be accomplished. This will help you determine what categories make […]
Partner with other local businesses
by Megan Moyer, corporate marketing manager for the “Profits in the front end” blog series Building relationships with other local businesses is mutually beneficial. Not only can you widen your reach with consumers who might not have otherwise patronized your store, you can always learn and benefit from fellow small business owners. First let’s focus on […]