Your goal is full-store shopping
By Megan Moyer corporate marketing manager, for the “Profits in the front end” blog series The profitability of your front of store is a top priority as it becomes more and more challenging to make a profit on prescription business. To make sure your customers are aware of all your store has to offer, create […]
Monthly Retailer Category Tips — Cold & Allergy
Prepare for the upcoming cold & allergy season with these ideas and tips to improve the shopping experience and make the most of sales opportunities. The 2024-2025 flu season was classified as high severity, for all age groups, the first time since 2017-2018. While predictions about the upcoming season vary, it’s best to be […]
Develop a healthcare information center
by Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series If you’ve positioned your pharmacy as a wellness destination for your community, consider developing a healthcare information center. It will reinforce your position and brand, and strengthen customer relationships, including building loyalty with new and current customers. When you […]
How does your target market perceive value?
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for […]
Small Business Growing Pains
By Julie Bonnell, vice president operations, for the “Profits in the front end” blog series Recently, I was talking with retail experts who work for companies which support independent pharmacies. The topic of discussion was unique tactics stores were using to drive business, and whether there was a way for HRG to support these […]
Creating logical category adjacencies will lead to increased sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Smart category adjacencies build baskets! With space at a premium, determining the correct adjacencies is important. Understanding who your customers are and how they shop are the first tasks that need to be accomplished. This will help you determine what categories […]
Partner with other local businesses
by Megan Moyer, corporate marketing manager for the “Profits in the front end” blog series Building relationships with other local businesses is mutually beneficial. Not only can you widen your reach with consumers who might not have otherwise patronized your store, you can always learn and benefit from fellow small business owners. First let’s focus on […]
Curating Special Assortments to Enhance Customer Experience in Independent Pharmacies
by Cat Renwick, category analyst, for the “Profits in the front end” blog series In today’s competitive market, independent pharmacies can stand out by offering thoughtfully curated assortments that cater to the diverse needs of their community. By creating specialized sections — such as multicultural products, gifting options, and unique health, beauty, and wellness items […]
How Independent Pharmacies Can Attract Younger Customers
by Cat Renwick, category analyst, for the “Profits in the front end” blog series Attracting younger customers is essential for the long-term success of independent pharmacies. Gen Z and Millennials value convenience, personalization, and modern experiences. Here’s how you can appeal to this demographic: By carefully selecting products that meet the values and needs of […]
Review your product assortment to maximize space to sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Do you have departments you’re ordering products for on a weekly basis while there are others you can’t remember the last time you placed an order? If this is the case, you’ll want to review your product assortment as well as how […]