Gluten-free diet – What independent pharmacists need to know
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series An estimated 30% of shoppers are choosing gluten-free options at least some of the time. A gluten-free diet strictly excludes gluten, a mixture of proteins found in wheat and related grains, including barley, rye, and all their species and hybrids (such as spelt, kamut, […]
Natural products increase sales for Lionville Pharmacy
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series In Exton Pennsylvania, not far from the turnpike, sits a modest building with a blue roof and an American flag waving out front. The name of the business is Lionville Natural Pharmacy, an independent compounding pharmacy that has been in business nearly 40 years. […]
Resolution: Regularly perform a space-to-sales analysis for maximum sales
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So Many Certifications: NPA Verified, Ecocert, NSF
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Turn over any natural or natural-leaning product and you will almost certainly see one or more certifications printed on the back. Manufacturers use certifications to demonstrate that a trusted third party has verified something about their business or brand. This is […]
Resolution: Refine my assortment to maximize inventory turns
by Tom Boyer, director of national accounts, for the Resolutions blog series One of our main messages to independent pharmacies over the years has been that focusing on the front end of the store is imperative to running a successful business. Especially now that prescription profits are slim. Targeting efforts on making the most of store product assortments to […]
An open book: Brands that are transparent win more often
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Transparency is a hot topic right now. It refers to how and where the ingredients or materials in a product were sourced. Chances are you have shoppers that are intimately concerned about transparency like never before. Many consumers are pushing for ingredients […]
Home health care and community pharmacy: How will I build my HHC business?
By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series In the fifth post of this blog series, you reviewed your current patients’ prescription and over-the-counter purchase data to gauge the need for additional home health care (HHC) products and services among your patient base. That exercise may have revealed opportunities to […]
Resolution: Objectively look at my business
By Nelson Rodriguez, merchandising analyst, for the Resolutions for Independent Pharmacies blog series It’s something we all fall into from time to time — complacency. It’s easy to do, and it happens in different aspects of our lives. If you feel like you’ve been complacent with the status quo at your store, it’s time to take […]
On Trend: Adaptogens and Turmeric
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series If your pharmacy is currently or planning on diving deeper into natural products, it is important to be aware of the current ingredient and product trends to maximize potential sales. This month I will introduce you to adaptogenic herbs, […]
Resolution: Reward my loyal shoppers
by Althea R., data assets specialist, for the Resolutions for Independent Pharmacies blog series Nowadays, it seems that most large retailers have reward programs for their customers. Have you ever seen someone who has whipped a ring of reward keycards out of their purse or pocket? OK, I’ll admit it, I am one of those people. […]