By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series You are likely already carrying the big-name skin care brands which is important for your front-end, but have you investigated the growing segment of natural beauty products? Natural skin care is one of the segments growing in popularity. A recent … Read more
By Jen Johnston, CHHC, for the Step Into Natural blog series Health coaching is a growing profession. Different from a nutritionist, medical professional, or even health educator, a health coach works with people to develop goals and create healthy habits typically through one-to-one or one-to-many coaching sessions. According to marketresearch.com, there are an estimated 109,000 … Read more
By Jen Johnston, CHHC, senior marketing services account manager for the Step into Natural blog series. Is the term nutraceutical familiar to you and your pharmacy staff? Do you know what products fall under the nutraceutical category? In some countries, nutraceuticals (a mash up of “nutrition” and “pharmaceuticals”) are a distinct category of products derived … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Alongside diphenhydramine capsules and melatonin supplements, a new set of sleep products is vying for consumer attention, especially from your natural shoppers. Syndicated data provider, SPINS, names “better sleep” as one of the top macrotrends for 2019, as reported … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Fasting, the act of restricting food for a set period of time, is rapidly on the rise. In fact, intermittent fasting was the top-cited eating pattern by the International Food Information Council Foundation’s 13th annual Food and Health Survey, … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Is CBD on your radar? CBD – short for cannabidiol – is oil from the cannabis plant that, unlike another well-known oil (THC), does not make a person high. It is, however, purported to help with a number … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Some independent retailers may have a difficult time identifying what is trending across the wellness landscape or which lifestyle diets are hot, resulting in missed opportunities to connect with customers around their self-care interests. Knowing what is popular with your patient base … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Clean Label. At first the definition of this phrase sounds as if it should be a simple one – a brand without harmful (dirty) chemicals. But what is meant by “harmful” or “dirty”? Or maybe it would be better to define clean … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the United States age 18 and older, or 18.1% of the population every year according to the Anxiety and Depression Association of America. Stress is … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Approximately 15 million people in the United States have food allergies according to FARE, a leading non-profit dedicated to improving quality of life for those diagnosed with food allergies. One in every 13 kids has a food allergy and many … Read more
