A legacy brand broadening its base
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The hair care category is known for reinvention. Manufacturers update packaging, branding, and formulas as well as add to their product families often. Like other beauty categories, it’s important to innovate, keep up with trends, and stay on top of consumer preferences […]
Beauty benefits: Focus on ingredients
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Every year, HRG conducts a review of the new health, beauty, and wellness products released to identify trends and shifts in the market. There were 632 beauty and 302 wellness items that were launched in 2023 and the first three months of […]
Finding the bright side
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Marlene Wallach didn’t set out to develop a skin care line, but that’s where her journey has led her. The founder and CEO of Gleem Beauty spent nearly two decades at the helm of Wilhelmina Creative Models. While there, she worked closely […]
Trusting the process
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a mantra of “whatever goes on your body should be good enough to go in it,” the beauty brand Camille Rose has grown from offering homemade eczema cream to a multi-line, multi-million-dollar company. Camille Rose is predominantly a textured hair care […]
A tiny container making a large impact
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News To be able to tout that you have helped to avoid adding three tons of plastic to the ecosystem in a month is a noteworthy achievement. But Patrick Morrow, founder of Tini Naturals, has a goal to prevent no less than 100 […]
Community connections have led to long-term success for Palmer’s
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News If you’ve ever shopped the skin care aisles, you have seen one of the iconic skin care brands, Palmer’s, on the shelf. E.T. Browne Drug Company, the makers of Palmer’s, originated in 1840. Mr. Edward Thomas Browne partnered with Doctor […]
Beauty is in the brow
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Twenty years ago, Billion Dollar Beauty founder Natalie Plain was working in Los Angeles as a television producer when an eyebrow shaping appointment resulted in newly defined brows that altered her appearance. Fascinated and excited by the transformation, she began producing […]
Making sun protection part of a daily routine
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News According to the American Academy of Dermatology Association, “protecting your skin from the sun can reduce your risk of developing skin cancer, sunburn, and premature skin aging like age spots, sagging, and wrinkles. If you’ve had skin cancer, sun protection can […]
The beauty segment is on the rise
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s good news when it comes to the beauty category — sales are trending up. According to Accelerated Analytics — a company focused on helping brands improve their sales and inventory management by collecting, harmonizing, and then reporting on retail point […]
When passion fuels product development
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Standing out in the beauty category is no easy feat, but the Meraki brand has a clear differentiator: the hair care line is infused with crystals to provide additional benefits to what are already non-toxic and cruelty-free products. Thanks to the background of […]