In theory, everyone wants to use “better for you” products, but whether the average consumer is willing to put the time and energy into finding those products can be the deciding factor. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Finding clean beauty products can be hard to navigate. A … Read more
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s no question innovation is a driver in retail. New, innovative products drive sales by drawing shoppers to a store — and sometimes a category — that they may not have shopped before. In the consumer packaged goods industry, and now … Read more
Sales data is invaluable when it comes to planning. It’s a view into consumer behavior and trends and is crucial in inventory management. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty segment has had a tumultuous couple of years. The highly-contagious coronavirus forced stay-at-home orders and mask-wearing — … Read more
Born from a belief of beauty is revealed, not applied, Kim Roxie started LAMIK Beauty to meet a need in the cosmetics market. As her vegan makeup line has grown, she has continued to prioritize engagement with the LAMIK community, giving back, and sustainability. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug … Read more
Recent package innovations seem to revolve largely around more sustainable solutions. There are many examples in the personal care space with more to come. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News You don’t have to look far in the personal care space for innovative packaging. And the fact that … Read more
Simplifying cosmetic resets not only minimizes the disruption to the department, it saves costs. Innovative fixtures, proven processes, and advanced merchandising tools offer grocers efficiencies that will positively impact their bottom line. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When you think of grocery stores, cosmetics might not be … Read more
The O’Keeffe’s brand is rooted in solving challenging skin issues. Their philosophy is to be the last product a consumer turns to for skin care. Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News O’Keeffe’s has leveraged their brand appeal and found success in channels where health, beauty, and wellness … Read more
Skin care is one of the largest beauty categories in drug and mass channels with a myriad of choices. Galderma and Sanofi provide targeted products and tools to make it easy for consumers to find solutions for their particular skin needs. Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Skin care … Read more
According to the 2021 CRN Consumer Survey on Dietary Supplements, supplements meant to improve skin, hair and nails are up 4% from 2020, moving ahead of heart health supplements on the list of popular supplement uses. By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty supplement market has grown by … Read more
Combe introduced a virtual try-on of Just For Men hair color, created in partnership with Perfect Corp., to help men digitally find their best color match and most natural look. By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The grooming needs category has evolved over the last decade. In particular, … Read more
