Analysis Angles
by Lisa Lopez, digital assets manager, for Chain Drug Review While businesses don’t often use the term “big data” anymore, the concept has not disappeared. The analysis of large amounts of data to mine a variety of insights and actions still provides the strongest guideposts when building a strategic direction. Many companies still struggle with […]
Making sun protection part of a daily routine
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News According to the American Academy of Dermatology Association, “protecting your skin from the sun can reduce your risk of developing skin cancer, sunburn, and premature skin aging like age spots, sagging, and wrinkles. If you’ve had skin cancer, sun protection can […]
The beauty segment is on the rise
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s good news when it comes to the beauty category — sales are trending up. According to Accelerated Analytics — a company focused on helping brands improve their sales and inventory management by collecting, harmonizing, and then reporting on retail point […]
How To Shift To A “Test And Fail” Mentality
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Imagine yourself at the top of a black diamond ski hill with the tips of your skis hovering precariously over the edge. You have two choices: You can doubt yourself and your abilities and remain frozen in place, or you can trust yourself and lean forward. […]
When passion fuels product development
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Standing out in the beauty category is no easy feat, but the Meraki brand has a clear differentiator: the hair care line is infused with crystals to provide additional benefits to what are already non-toxic and cruelty-free products. Thanks to the background of […]
Taking healing into your own hands
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The origin story of Element Apothec is like many other entrepreneurial endeavors, a product was developed and the company created because the items that were available on the market didn’t meet the need. In the case of Element Apothec, CEO and co-founder, […]
Catering to men’s needs in skin care
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a focus on fragrance and men’s skin care, Judah Abraham, founder and CEO of Slate Brands, says the company’s goal is to bring innovative products to the market. Their first in-house brand, a men’s skin care brand, Insanely Clean, was launched […]
Finding gaps in the market can lead to further growth
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s well established that the majority of new product launches don’t last in the market beyond the year of introduction. To beat the odds and develop a product that has a long life, it’s best to find gaps in the market and […]
Trends touchbase
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder […]
Brainstorming More Effectively
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles and Procedures of Creative Thinking. Brainstorming, a process to foster creativity, was once touted as a […]