Trends touchbase
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder […]
Brainstorming More Effectively
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles and Procedures of Creative Thinking. Brainstorming, a process to foster creativity, was once touted as a […]
Creating customer engagement opportunities
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and […]
Believing “nice and clean” can lead to a better future
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on […]
Provide an Easy Way for Associates to Contribute Their Ideas
By Megan Moyer, corporate marketing manager, as seen on National Grocers Association website Being an owner-operator of an independent grocery store requires you wear several hats, including human resources, accounting, buying and merchandising. Managing or overseeing all of these things can leave you with little creativity left to problem solve or come up with new ideas […]
Differentiate From Your Grocery Competitors by Offering Unique Products in Your Assortment
By Megan Moyer, corporate marketing manager, as seen on National Grocers Association website Finding a niche in your community is a good way to build a competitive advantage. If you and your competitors carry many of the same brands and items, bringing in products that are unique to your store can be a strong differentiator. […]
Are You Catering to the Wellness Shopper?
By Dave Wendland, vice president, strategic relations, as seen on National Grocers Association website. What does wellness mean to you? I like this definition from the McKinley Health Center of the University of Illinois: “Wellness is a state of optimal well-being that is oriented toward maximizing an individual’s potential.” If we then consider the definition of […]
How To Get Out Of The “Think Room” And Into The “Do Room”
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com December 13, 2021 The pandemic has pushed many businesses to rethink their operations. During my most recent executive roundtable discussion, the group focused on business growth, transformation and moving ideas to action. To set the stage for the spirited discussion, I suggested that driving transformation requires […]
Building Bridges From A Distance
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com October 4, 2021 Cautiously and intrepidly, many of us have returned to the office, travel and business in the “new normal.” For those of us who focus significant time on forging strategic relationships, approaches to growing business contacts and creating new connections have changed forever. The […]
Sifting through sun care solutions
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Choosing a sunscreen has always been confusing to shoppers. Knowing which SPF (sun protection factor) to choose, how often it needs to be reapplied, and whether it remains effective when you’re in water are questions often asked when making a […]