Believing “nice and clean” can lead to a better future
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on […]
Provide an Easy Way for Associates to Contribute Their Ideas
By Megan Moyer, corporate marketing manager, as seen on National Grocers Association website Being an owner-operator of an independent grocery store requires you wear several hats, including human resources, accounting, buying and merchandising. Managing or overseeing all of these things can leave you with little creativity left to problem solve or come up with new ideas […]
Differentiate From Your Grocery Competitors by Offering Unique Products in Your Assortment
By Megan Moyer, corporate marketing manager, as seen on National Grocers Association website Finding a niche in your community is a good way to build a competitive advantage. If you and your competitors carry many of the same brands and items, bringing in products that are unique to your store can be a strong differentiator. […]
Are You Catering to the Wellness Shopper?
By Dave Wendland, vice president, strategic relations, as seen on National Grocers Association website. What does wellness mean to you? I like this definition from the McKinley Health Center of the University of Illinois: “Wellness is a state of optimal well-being that is oriented toward maximizing an individual’s potential.” If we then consider the definition of […]
How To Get Out Of The “Think Room” And Into The “Do Room”
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com December 13, 2021 The pandemic has pushed many businesses to rethink their operations. During my most recent executive roundtable discussion, the group focused on business growth, transformation and moving ideas to action. To set the stage for the spirited discussion, I suggested that driving transformation requires […]
Building Bridges From A Distance
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com October 4, 2021 Cautiously and intrepidly, many of us have returned to the office, travel and business in the “new normal.” For those of us who focus significant time on forging strategic relationships, approaches to growing business contacts and creating new connections have changed forever. The […]
Sifting through sun care solutions
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Choosing a sunscreen has always been confusing to shoppers. Knowing which SPF (sun protection factor) to choose, how often it needs to be reapplied, and whether it remains effective when you’re in water are questions often asked when making a […]
Advice on Demonstrating Authenticity in Leadership
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com June 17, 2021 Much has been written about leadership traits and styles. In fact, a Google search for the term “leadership” yields more than 2 billion results. And when you specify “authentic leadership,” you get more than 100 million results, including scholarly articles, lists of traits […]
The Importance of Balancing Resilience in Uncertain Times
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com March 21, 2021 Last year, companies found themselves faced with a daunting decision. Many struggled to implement tactics to build resilience into their organizations to survive short-term perils, while not losing sight of long-term strategies for an unknown future state. For some, this balance between short-term […]
It’s Time For Innovation Or Stagnation
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com December 10, 2020 In October 2018, I wrote an article about the four components of effective collaboration: diversity, equality, energy and mobilization. With remote working now commonplace, I found myself challenged to imagine how the power of collaboration can facilitate effective revolutionary thinking from afar. True innovation often […]