How To Get Out Of The “Think Room” And Into The “Do Room”
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com December 13, 2021 The pandemic has pushed many businesses to rethink their operations. During my most recent executive roundtable discussion, the group focused on business growth, transformation and moving ideas to action. To set the stage for the spirited discussion, I suggested that driving transformation requires […]
Building Bridges From A Distance
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com October 4, 2021 Cautiously and intrepidly, many of us have returned to the office, travel and business in the “new normal.” For those of us who focus significant time on forging strategic relationships, approaches to growing business contacts and creating new connections have changed forever. The […]
Sifting through sun care solutions
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Choosing a sunscreen has always been confusing to shoppers. Knowing which SPF (sun protection factor) to choose, how often it needs to be reapplied, and whether it remains effective when you’re in water are questions often asked when making a […]
Advice on Demonstrating Authenticity in Leadership
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com June 17, 2021 Much has been written about leadership traits and styles. In fact, a Google search for the term “leadership” yields more than 2 billion results. And when you specify “authentic leadership,” you get more than 100 million results, including scholarly articles, lists of traits […]
The Importance of Balancing Resilience in Uncertain Times
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com March 21, 2021 Last year, companies found themselves faced with a daunting decision. Many struggled to implement tactics to build resilience into their organizations to survive short-term perils, while not losing sight of long-term strategies for an unknown future state. For some, this balance between short-term […]
It’s Time For Innovation Or Stagnation
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com December 10, 2020 In October 2018, I wrote an article about the four components of effective collaboration: diversity, equality, energy and mobilization. With remote working now commonplace, I found myself challenged to imagine how the power of collaboration can facilitate effective revolutionary thinking from afar. True innovation often […]
Having the right offerings for unpaid caregivers is a challenge
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Serving the self-care consumer on a journey of recovery
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Identifying Potential Networking Intersections
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com September 25, 2020 Representing the interests of your agency has never been a 9-to-5 job. In fact, one never knows when your next interaction will result in a new business opportunity. More than three decades ago I wrote a short piece entitled “Is Your Net-Working?” This question […]
Consumers seeking to maintain their health are worth targeting
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care […]