Flexitol brings innovation and efficacy to therapeutic skin care
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Like many entrepreneurs, Steven and Shelley Sher started their line of skin care products in an effort to find better solutions for a loved one suffering. In their case, it was their toddler dealing with chronic eczema and there was a lack […]
RedDrop is on a mission to normalize and desexualize puberty
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When Dana Roberts, co-founder and CIO of RedDrop, was teaching fifth grade, she had a female student who got her first period at school and didn’t know what was happening. “She asked me, ‘Miss Roberts, am I dying?’” That experience started Roberts’ journey […]
Black Opal has stood the test of time
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Black Opal (BLK/OPL) has been offering cosmetics targeted to black and brown skin tones for over three decades. “We are very proud that we have been in the space over 30 years,” said Desiree Rogers, CEO of BLK/OPL. “There are […]
What is self-care?
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there are general definitions of self-care, ultimately, individuals define it for themselves. Several years ago, pre-pandemic, HRG built a Self-care Roadmap with the former trade organization GMDC (Global Market Development Center), to provide retailers, wholesalers, and manufacturers insight into shopper behaviors […]
Follett strives to meet Gen Z needs
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News What was once a destination for textbooks and school supplies, the college bookstore has evolved to a vibrant destination for students, faculty, and fans; and Follett Higher Education is meeting shopper needs by updating their store assortment — including adding beauty. Adding […]
Juice Beauty rebrands, focuses on the customer experience
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Aging beautifully, not defiantly,” is one of the core values Juice Beauty is focusing on as they go through a rebranding based on redefining their target customers. “We are an inclusive brand but found that most of our consumers are generation X […]
China Glaze aims to be a one-stop-shop for nail enthusiasts
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The global nail polish market size has been estimated at 16.23 billion USD in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2030, according to Grand View Research. In their […]
MCoBeauty offers luxe-for-less cosmetics exclusively at Kroger
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News MCoBeauty is an Australian beauty company that has experienced success in the United States since launching with Kroger in the first quarter of 2024. Positioned as a luxe for less, cruelty-free brand, it was created by Shelley Sullivan, who spent 20 years […]
Sḵwálwen Botanicals celebrates ancestral plant knowledge
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Leigh Joseph, Indigenous ethnobotanist and founder of Sḵwálwen Botanicals, has been drawn to connecting with the natural world and her community throughout her whole life. Joseph said she pursued a degree in biology and botany because she wanted to understand more […]
Data is new cornerstone of assortments, planograms
by Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review Assortment planning and the planogram development process have evolved, thanks to the availability of more robust data and feature-rich software platforms. At the same time, consumers’ heightened expectations of their shopping experience have shifted over the past five years, with more ways […]