Follett strives to meet Gen Z needs
What was once a destination for textbooks and school supplies, the college bookstore has evolved to a vibrant destination for students, faculty, and fans; and Follett Higher Education is meeting shopper needs by updating their store assortment — including adding beauty. Adding a cosmetics section to their stores has been under consideration for some time. […]
Juice Beauty rebrands, focuses on the customer experience
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Aging beautifully, not defiantly,” is one of the core values Juice Beauty is focusing on as they go through a rebranding based on redefining their target customers. “We are an inclusive brand but found that most of our consumers are generation X […]
China Glaze aims to be a one-stop-shop for nail enthusiasts
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The global nail polish market size has been estimated at 16.23 billion USD in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2030, according to Grand View Research. In their […]
MCoBeauty offers luxe-for-less cosmetics exclusively at Kroger
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News MCoBeauty is an Australian beauty company that has experienced success in the United States since launching with Kroger in the first quarter of 2024. Positioned as a luxe for less, cruelty-free brand, it was created by Shelley Sullivan, who spent 20 years […]
Sḵwálwen Botanicals celebrates ancestral plant knowledge
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Leigh Joseph, Indigenous ethnobotanist and founder of Sḵwálwen Botanicals, has been drawn to connecting with the natural world and her community throughout her whole life. Joseph said she pursued a degree in biology and botany because she wanted to understand more […]
Data is new cornerstone of assortments, planograms
by Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review Assortment planning and the planogram development process have evolved, thanks to the availability of more robust data and feature-rich software platforms. At the same time, consumers’ heightened expectations of their shopping experience have shifted over the past five years, with more ways […]
The role of a data repository
by Dave Wendland, vice president strategic relations, for Drug Store News According to the Merriam-Webster dictionary, the definition of repository suggests that it is a place, building, or receptacle where things are or may be stored. However, when it comes to product information and data assets, the repository must not only provide storage and access […]
Perseve aims to provide luxury hair care formulas at affordable prices
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseve co-founder and CEO, Olivia Bae, dove into entrepreneurship at the tail end of the pandemic. After experiencing health issues that caused her to experience hair loss, she started to pay attention to the ingredients in the products she was using. “For […]
4 Elements Of Better Storytelling
by Dave Wendland, vice president strategic relations, as appeared in Forbes Agency Council In virtually every situation you encounter, you are a storyteller. Whether during internal meetings, client-facing conversations, or when you’re talking to your family, friends or neighbors, the power of your storytelling invites your audience on a journey. To make these occasions effective, […]
Discarding a one-size-fits-all pitch deck is imperative
by Jen Johnston, Sr. Marketing Project Manager & Content Architect, as seen in Chain Drug Review Consumer packaged goods salespeople, take note: In the competitive landscape of the retail shelf, where dozens, if not hundreds, of brands vie for limited space, you must convince retail buyers to take a chance on your product. Describing “why” […]