from the desk of Colleen Volheim, category research and analysis manager The independent pharmacy channel is unique among its competing retailers in that it doesn’t have a headquarters that can provide comprehensive performance data to help you evaluate a particular category. To gain a cumulative overview, you have to seek out a trusted partner that … Read more
From the desk of Colleen Volheim, category and research analysis manager Heat mapping is a great tool to help build your case for deserving shelf space. Using sales data (in units or dollars), heat mapping highlights the top-selling products in a section or department. It’s a vibrant, visual way to depict the products that are … Read more
From the desk of Julie Bonnell, vice president operations “We landed a huge opportunity” are the words every brand’s space management team is anticipating with both excitement and apprehension. The sales team has it in the bag, and now everyone is looking at you to make it happen. Whether changes to planograms, also known as … Read more
From the desk of Holly Jablonowski, project manager, for the Focus on Fixtures blog series Our custom reorder website is a very efficient, streamlined solution for ongoing, seamless delivery of replacement or missing pieces that are often requested as part of a fixture reset. We worked with a retail chain to update their beauty department, handling … Read more
From the desk of Steve Brester, director of information technology When people use the word “data,” they typically think of information found in a file on their computer, such as data found in a Microsoft Excel® file. Although that is one type of data, there are many other types of data available to you … Read more
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series A large facet of the fixture coordination services we offer is fixture planograms, however, we also can offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms. Many brands … Read more
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space planning is a term that is often associated with optimizing the store layout for sales. That means departments, displays, and products are placed in ideal areas so customers can easily find and … Read more
From the desk of Dawn Vogelsang, president, for the Focus on Fixtures blog series Since 2014, HRG has been building on existing services to address fixture coordination within the retail industry. Our proclivity to listen to our clients’ issues to get to the heart of the problem and/or opportunity and open our minds to all … Read more
From the desk of Julie Massey, visual assets manager Over the years of working at HRG, I’ve been asked to explain what a high-quality image is and why it should be important to manufacturers. I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it … Read more
From the desk of Julie Massey, visual assets manager When it comes to beauty products – specifically cosmetics and nail care – there’s a different standard for effectively photographing them so the online experience comes as close as possible to the in-store. Because cosmetics are applied to prominent and delicate features, it’s important for most users … Read more
