by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips There are opportunities in the feminine category if you know where to look for them! In the feminine antifungal subcategory, private label products rank number one and have been growing1, taking market share away from brand items. For shoppers that research online before they buy, make … Read more
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Capitalize on popular products and those trending with shoppers to drive sales in your store. Representing 29% of VMS total dollar sales, gummies are the top selling form in the category. The gummy form in vitamins & dietary supplements (VMS) is growing (+2.8%), while … Read more
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips The first aid category covers diverse needs. Here are some considerations of areas to highlight as you refresh the department. The poison oak and ivy segment has been one of the fastest growing (and most profitable) sectors in the First Aid category1. Consumers battling … Read more
by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Promote hair care products online and in-store to bring attention to unique offerings at your store. There is an important trend developing — skin care ingredients are making their way into hair care products. These ingredients include: hyaluronic acid, biotin, keratin, ceramides, and more. Consumers … Read more
by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Consumers recognize that sun care is a year-round need and the category has evolved in recent years with more options. See below for important updates you should make to your department. Of the adult sun protection products recently launched, two-thirds have a sun protection … Read more
by Holly Ockelmann, national account analyst, part of Monthly Retailer Category Tips Incontinence is a delicate subject. Implement these tips to make shopping this department easier for your customers. According to Technavio, the disposable incontinence market size will grow by 3 billion USD from 2021 to 2026. You likely have a number of patients using … Read more
by Kyle Lentz, category analyst, and Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Opportunities abound to meet the needs of your pain relief and weight management and nutritional foods shoppers. Cross-merchandising is an effective method to encourage impulse buys and build the market basket. HRG analysts developed cross-merchandising recommendations for departments across … Read more
by Kyle Lentz, category analyst 2020 and 2021 provided unique challenges for smaller, independent pharmacies. If COVID-19 has taught us anything, it’s that a proactive approach vs. a reactive approach can have a positive impact on business. Now, no one can predict the future, and sometimes, like in the case of unforeseen circumstances, a reactive … Read more
By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these … Read more
By Jen Johnston, CHHC, senior marketing services account manager No matter how well known your store is in your community, you must continuously market your business to retain current customers and attract new ones. Below, are 17 ways that your independent pharmacy can spread the word about your business. The list might seem overwhelming at … Read more
