Rave Nailz is all about the artistry
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Founder and CEO of Rave Nailz, Braelinn Frank’s journey began with a personal desire for amazing nails without the price tag of a salon visit. “It was difficult to get in with the nail artists that I wanted so I could get those really […]
BEL London is bringing the bold, edgy vibe of London to the U.S.
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News BEL London is inspired by the city itself. “London is one of the most diverse cities in the world. It embraces individuality, celebrates all kinds of beauty, regardless of age, gender, skin tone, background — and we are all about this. BEL London […]
Efficiency, clean ingredients and quality are the foundation of Alleyoop
Leila Kashani, CEO and co-founder of Alleyoop, started her journey into creating a cosmetics line in high school where she first wished there were more efficient options available.
Kiss takes a consumer-centric approach to product development
It started in 1989, selling nail kits door-to-door. By 1992, the Kiss brand launched nationally at Walgreens stores. Today, the brand is sold in more than 100 countries.
Beauty brands take steps for success
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Beauty brands are vying for customers from a very diverse range of consumers. With a span of more generations than ever before shopping the beauty aisles and new outlets popping up (like TikTok Shop), brands must prioritize relevancy and longevity to stand […]
Flexitol brings innovation and efficacy to therapeutic skin care
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Like many entrepreneurs, Steven and Shelley Sher started their line of skin care products in an effort to find better solutions for a loved one suffering. In their case, it was their toddler dealing with chronic eczema and there was a lack […]
Black Opal has stood the test of time
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Black Opal (BLK/OPL) has been offering cosmetics targeted to black and brown skin tones for over three decades. “We are very proud that we have been in the space over 30 years,” said Desiree Rogers, CEO of BLK/OPL. “There are […]
Follett strives to meet Gen Z needs
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News What was once a destination for textbooks and school supplies, the college bookstore has evolved to a vibrant destination for students, faculty, and fans; and Follett Higher Education is meeting shopper needs by updating their store assortment — including adding beauty. Adding […]
Juice Beauty rebrands, focuses on the customer experience
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Aging beautifully, not defiantly,” is one of the core values Juice Beauty is focusing on as they go through a rebranding based on redefining their target customers. “We are an inclusive brand but found that most of our consumers are generation X […]
HRG Attending Consumer Electronics Show
Waukesha, Wisconsin – December 18, 2024 – HRG’s Lisa Lopez, digital assets manager, and Steve Hill, IT manager, will be attending the Consumer Electronics Show (CES) in Las Vegas, NV, January 7-10. The two will be focused on advancements in artificial intelligence (AI) tools and platforms as well as other progressive technologies for data […]