Beauty brands take steps for success
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Beauty brands are vying for customers from a very diverse range of consumers. With a span of more generations than ever before shopping the beauty aisles and new outlets popping up (like TikTok Shop), brands must prioritize relevancy and longevity to stand […]
Flexitol brings innovation and efficacy to therapeutic skin care
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Like many entrepreneurs, Steven and Shelley Sher started their line of skin care products in an effort to find better solutions for a loved one suffering. In their case, it was their toddler dealing with chronic eczema and there was a lack […]
Black Opal has stood the test of time
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Black Opal (BLK/OPL) has been offering cosmetics targeted to black and brown skin tones for over three decades. “We are very proud that we have been in the space over 30 years,” said Desiree Rogers, CEO of BLK/OPL. “There are […]
Follett strives to meet Gen Z needs
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News What was once a destination for textbooks and school supplies, the college bookstore has evolved to a vibrant destination for students, faculty, and fans; and Follett Higher Education is meeting shopper needs by updating their store assortment — including adding beauty. Adding […]
Juice Beauty rebrands, focuses on the customer experience
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Aging beautifully, not defiantly,” is one of the core values Juice Beauty is focusing on as they go through a rebranding based on redefining their target customers. “We are an inclusive brand but found that most of our consumers are generation X […]
HRG Attending Consumer Electronics Show
Waukesha, Wisconsin – December 18, 2024 – HRG’s Lisa Lopez, digital assets manager, and Steve Hill, IT manager, will be attending the Consumer Electronics Show (CES) in Las Vegas, NV, January 7-10. The two will be focused on advancements in artificial intelligence (AI) tools and platforms as well as other progressive technologies for data […]
China Glaze aims to be a one-stop-shop for nail enthusiasts
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The global nail polish market size has been estimated at 16.23 billion USD in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2030, according to Grand View Research. In their […]
MCoBeauty offers luxe-for-less cosmetics exclusively at Kroger
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News MCoBeauty is an Australian beauty company that has experienced success in the United States since launching with Kroger in the first quarter of 2024. Positioned as a luxe for less, cruelty-free brand, it was created by Shelley Sullivan, who spent 20 years […]
Custom Cosmetics Planograms
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series As part of our fixture coordination services, we offer fixture planograms, however, we can also offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms. Many brands and retailers perform their […]
Fixture fulfillment — Streamlining the pick and pack process
From the desk of Holly Jablonowski, business administration manager. for the Focus on Fixtures blog series Among the many offerings included in our fixture coordination services, we have developed methods to streamline the pick, pack, and ship process. Not only does this facilitate easy in-store unpacking and installation, but it also allows for efficiencies within the warehouse as well. […]