The beauty industry is growing — both in store and online
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There is a positive outlook for the beauty industry and it’s being driven by online shoppers. While TikTok Shops have gained popularity, some surprising categories are having the greatest success. In a recent CEW (Cosmetic Executive Women) webinar, “Global Trends Report, Part […]
Ocoa wants girls and women to embrace their curls
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Ocoa co-founder, Nicol Varona Cancelmo grew up in the Dominican Republic where she says the culture there embedded that curly hair is bad hair. “’Pelo Malo’ is a very well-known term in Latin America, Caribbean especially. It’s not seen as beautiful and professional, […]
Rave Nailz is all about the artistry
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Founder and CEO of Rave Nailz, Braelinn Frank’s journey began with a personal desire for amazing nails without the price tag of a salon visit. “It was difficult to get in with the nail artists that I wanted so I could get those really […]
BEL London is bringing the bold, edgy vibe of London to the U.S.
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News BEL London is inspired by the city itself. “London is one of the most diverse cities in the world. It embraces individuality, celebrates all kinds of beauty, regardless of age, gender, skin tone, background — and we are all about this. BEL London […]
Efficiency, clean ingredients and quality are the foundation of Alleyoop
Leila Kashani, CEO and co-founder of Alleyoop, started her journey into creating a cosmetics line in high school where she first wished there were more efficient options available.
Kiss takes a consumer-centric approach to product development
It started in 1989, selling nail kits door-to-door. By 1992, the Kiss brand launched nationally at Walgreens stores. Today, the brand is sold in more than 100 countries.
Beauty brands take steps for success
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Beauty brands are vying for customers from a very diverse range of consumers. With a span of more generations than ever before shopping the beauty aisles and new outlets popping up (like TikTok Shop), brands must prioritize relevancy and longevity to stand […]
Flexitol brings innovation and efficacy to therapeutic skin care
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Like many entrepreneurs, Steven and Shelley Sher started their line of skin care products in an effort to find better solutions for a loved one suffering. In their case, it was their toddler dealing with chronic eczema and there was a lack […]
Black Opal has stood the test of time
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Black Opal (BLK/OPL) has been offering cosmetics targeted to black and brown skin tones for over three decades. “We are very proud that we have been in the space over 30 years,” said Desiree Rogers, CEO of BLK/OPL. “There are […]
Follett strives to meet Gen Z needs
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News What was once a destination for textbooks and school supplies, the college bookstore has evolved to a vibrant destination for students, faculty, and fans; and Follett Higher Education is meeting shopper needs by updating their store assortment — including adding beauty. Adding […]