HRG
Facebook Linkedin X-twitter
Facebook Linkedin X-twitter

Category: Brand Development

HRG insights into developing creative assets that make an impression and retail strategies that draw shoppers in

How To Use PR To Strengthen Your Brand

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Brand integrity can be built in a variety of ways, not the least of which is consistently and authentically communicating views and demonstrating expertise. Public relations can be a perfect tool to achieve this without great monetary investment. Contributing articles, speaking at industry events, cultivating relationships […]

Consider innovative approaches to accelerating speed to basket

By Angela Nicloy, director of marketing, as seen in Mass Market Retailers Speed to shelf is vital at brick-and-mortar. As Amazon, other retail leaders such as Walmart and Target, and worldwide circumstances continue to disrupt established business models, and shopper behavior increasingly favors an omnichannel experience, the focus for all retail supply chain stakeholders has […]

Five Reasons For A Brand Refresh

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com August 6, 2021 Although change for change’s sake is seldom a good course of action, a well-executed brand refresh could be just what the doctor ordered — if the underlying rationale justifies such measures. Refreshing an overall brand identity should be rooted in strategy, and these […]

Five technological advances that have recast retail

By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review The use of technology has been expanding across retail for years — however, its pervasiveness was accelerated by the COVID-19 pandemic. The integration of technology within the retail ecosystem has become the new normal. This article highlights five technological advancements that have […]

HRG Completes Packaging and Display for PlantPure’s Plant-based Burritos

Waukesha, Wisconsin — August 5, 2021 — HRG recently designed print-ready packaging and a display box for PlantPure breakfast burritos. The frozen plant-based burritos come in three varieties: Smoky Country, Southwest, and Mushroom & Spinach. Using branding guidelines previously developed by HRG, the food packaging and displayer was created for use at brick-and-mortar retailers. The […]