Megan Moyer, Author at Hamacher

Developing a marketing plan is worth the effort

September 4, 2013 by Megan Moyer

by Megan Moyer It happens every year. We strategize and put our plan on paper and then we get side-tracked, distracted, misdirected – you name it – and we end up creating campaigns or one-off promotions to meet immediate needs. We don’t have time to step back and determine how or if it fits into … Read more

Embrace your “indie” mystique to reach the 2nd largest generation

April 4, 2024August 29, 2013 by Megan Moyer

by Jen Johnston The last time you thought about the millennial generation (gen Y) they may have been a bunch of ragtag middle schoolers whose only source of income was their weekly allowances from mom and dad. You may have had to watch that they didn’t steal candy or lip gloss, but they didn’t really … Read more

Making 20 minutes count

August 26, 2013 by Megan Moyer

by Dave Wendland This post assumes you have answered “yes” to these five critical questions about your product. Does the product fill an identified consumer need? Are the packaging and messaging ready for retail? Are there compelling reasons for the buyer to take a chance on your item? Can you handle the production demands if … Read more

Expertise in skin care is one way to build shopper loyalty

April 4, 2024August 19, 2013 by Megan Moyer

by Jennifer Johnston for Chain Drug Review August 19th, 2013 Unlike traditional skin care products, which are typically used for moisturizing, medicated skin care products provide relief from such conditions as acne, eczema, rashes and itching, rosacea, warts, and psoriasis. These products can be found across the store in multiple categories, or in a … Read more

Retailers should appeal to all the senses

August 19, 2013 by Megan Moyer

by Amy Kasza for Chain Drug Review August 19th, 2013 Offering fast-moving consumer goods such as cold beverages, magazines, candy, gum and mints at checkout is the tried-and-true formula for ensuring quick turns on low-margin items with high consumer demand. Chain drug stores have traditionally offered a predictable and low-maintenance assortment of merchandise that reliably … Read more

Henry Ford, Value Master

August 8, 2013 by Megan Moyer

by Jenny Kosek

I can’t stop thinking about Henry Ford. In 1913, the auto tycoon had a problem. Despite the tremendous boom of the newly hatched auto industry, Ford simply could not get people to work for him. Quickly exhausted and bored by the mind-numbing tedium of assembly line work, men quit as quickly as Ford could hire them. In fact, for every 100 men Ford needed on his lines, he had to hire 1000 to try to keep up with the astounding rate of turnover.

So, Ford figured out a way to make a lousy sell more attractive.

Appearance Matters

April 4, 2024August 5, 2013 by Megan Moyer

by Megan Moyer I enjoy shopping at drug stores, especially independents. I have fond memories of going to the drug store as a kid to get a candy bar and a comic book for the 5-hour drive to our grandparents’ house. My first job, in my teens, was at an independent pharmacy where I guess … Read more

It’s time for a vision test

August 5, 2013 by Megan Moyer

by Dave Wendland for Drug Store News UpMarketing blog August 5, 2013 One of my favorite Japanese proverbs states: “Vision without action is a daydream. Action without vision is a nightmare.” So is it true that all leaders have vision? Or put another way, can leaders be effective without vision? My instincts suggest that a … Read more

Trade shows don’t have to break the bank

August 2, 2013 by Megan Moyer

Posted by Amy Kasza

It’s a simple fact: if you spend an arm and a leg to get your consumer healthcare product in front of buyers at a trade event, you will be left off-balance when it comes time to support that product’s success at retail.

How do you wisely spend trade show dollars and maintain a positive bank balance? Follow this one rule: don’t cave to pressure from vendors.

Because booth expenses and show services such as utilities claim the largest percentage of the typical trade show budget, the natural temptation is to cover those expenses first. After all, this is your brand’s future on the line; you don’t want to worry about logistics when you can pay someone else to do it for you.

Position your store as a wellness destination

April 4, 2024July 29, 2013 by Megan Moyer

by Megan Moyer What does wellness mean to you? I like this definition from the McKinley Health Center, University of Illinois: Wellness is a state of optimal well-being that is oriented toward maximizing an individual’s potential. I think we can all identify with that. Some within our industry have already moved from describing over-the-counter (OTC) … Read more