Nicloy Named One of the Notable Women in Marketing

Waukesha, Wisconsin — September 9, 2021 — Angela Nicloy, director of marketing for Hamacher Resource Group, Inc. (HRG), has been named one of Biz Times Media’s inaugural Notable Women in Marketing. Nicloy joined HRG in February of 2020. In her role as director of marketing, she is responsible for strategic corporate marketing, digital and social […]

Sifting through sun care solutions

HRG Tri-PAC data

By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Choosing a sunscreen has always been confusing to shoppers. Knowing which SPF (sun protection factor) to choose, how often it needs to be reapplied, and whether it remains effective when you’re in water are questions often asked when making a […]

Five technological advances that have recast retail

By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review The use of technology has been expanding across retail for years — however, its pervasiveness was accelerated by the COVID-19 pandemic. The integration of technology within the retail ecosystem has become the new normal. This article highlights five technological advancements that have […]

HRG Completes Packaging and Display for PlantPure’s Plant-based Burritos

Waukesha, Wisconsin — August 5, 2021 — HRG recently designed print-ready packaging and a display box for PlantPure breakfast burritos. The frozen plant-based burritos come in three varieties: Smoky Country, Southwest, and Mushroom & Spinach. Using branding guidelines previously developed by HRG, the food packaging and displayer was created for use at brick-and-mortar retailers. The […]

Advice on Demonstrating Authenticity in Leadership

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com June 17, 2021 Much has been written about leadership traits and styles. In fact, a Google search for the term “leadership” yields more than 2 billion results. And when you specify “authentic leadership,” you get more than 100 million results, including scholarly articles, lists of traits […]