Manage the product journey tightly to the very end
By Sean Grudzinski, product research & analysis manager, as seen in Chain Drug Review Controlling the product journey all the way from planogram to the shopping basket isn’t easy but, to deliver the shopping experience you want for your customers, you must find a way. With the right resources (internal or trusted partners) you can […]
5 Keys to Success in an Omnichoice and Unboxed Retail World
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com I began talking about the concept of unboxed retail about five years ago. You may be scratching your head wondering what I mean by “unboxed retail.” The fact of the matter is that shopper behaviors have changed dramatically from their reliance on brick-and-mortar storefronts. Today’s shoppers are […]
Differentiate From Your Grocery Competitors by Offering Unique Products in Your Assortment
By Megan Moyer, corporate marketing manager, as seen on National Grocers Association website Finding a niche in your community is a good way to build a competitive advantage. If you and your competitors carry many of the same brands and items, bringing in products that are unique to your store can be a strong differentiator. […]
Online brand integrity is paramount to e-commerce sales
By Julie Bonnell, vice president operations, as seen in Mass Market Retailers As the focus on e-commerce has been heightened the past few years, manufacturers and retailers have, in many cases, invested in their websites. In some cases, functionality needed streamlining, in others, content needed updating and/or improvement, and in others still, e-commerce had to […]
The inspiration for innovation
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s no question innovation is a driver in retail. New, innovative products drive sales by drawing shoppers to a store — and sometimes a category — that they may not have shopped before. In the consumer packaged goods industry, […]
HRG Makes Significant Update to Industry-standard Fine Line Classification System
Waukesha, Wisconsin — September 1, 2022 — HRG has completed its semiannual update of its Fine Line classification system for health, beauty, and wellness (HBW), home health care (HHC), and general merchandise (GM) products with notable adjustments to reflect industry changes. The September 2022 updates include extensive modifications which support the Fine Lines mission of […]
Are You Catering to the Wellness Shopper?
By Dave Wendland, vice president, strategic relations, as seen on National Grocers Association website. What does wellness mean to you? I like this definition from the McKinley Health Center of the University of Illinois: “Wellness is a state of optimal well-being that is oriented toward maximizing an individual’s potential.” If we then consider the definition of […]
Using data to monitor trends, consumer behavior and inventory
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty segment has had a tumultuous couple of years. The highly-contagious coronavirus forced stay-at-home orders and mask-wearing — two things that hindered the sales of beauty items. At the same time — in the interest of self-care and “normalcy” — consumers […]
HRG Offers Shopper Insights in New Webinar Series for National Grocers Association
Waukesha, Wisconsin — August 16, 2022 — Dave Wendland, vice president strategic relations and member of the owner’s group at HRG, will be presenting three webinars for the National Grocers Association (NGA). The webinars will be spread over the months of September, October, and November. The first one, The Shopper Journey: Health & Wellness, is […]
HRG Panel Discussion to Take Place during ECRM Health Care Program
Waukesha, Wisconsin — July 19, 2022 — HRG will host a panel of its retail experts to discuss “Consumer Healthcare Trends — The Shape of the Future,” on August 2, 2022 at 11:00 a.m. ET, during ECRM’s virtual Health Care program which is August 1-5, 2022. The panel is comprised of a core group of […]