Finding gaps in the market can lead to further growth
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s well established that the majority of new product launches don’t last in the market beyond the year of introduction. To beat the odds and develop a product that has a long life, it’s best to find gaps in the market and […]
HRG Reviews 1,875 New Items in 2022
Waukesha, Wisconsin — March 7, 2023 — HRG’s new item review team, in its ongoing evaluation of products suitable for the independent pharmacy channel, examined 1,875 new health, beauty, and wellness (HBW) items in 2022. This is a decrease of 15.8% from the 2,227 products reviewed in 2021, and it is the third consecutive year with […]
HRG Makes Significant Update to Industry-standard Fine Line Classification System
Waukesha, Wisconsin — March 2, 2023 — HRG has completed its semiannual update of its Fine Line classification system for health, beauty, and wellness (HBW), home health care (HHC), and general merchandise (GM) products with notable adjustments to reflect industry changes. The March 2023 updates include modifications which support the Fine Lines mission of improving […]
HRG Completes Market Analysis of Pre- and Post-op Surgery and Independent Pharmacy
FOR IMMEDIATE RELEASE — Waukesha, Wisconsin, February 28, 2023 — HRG completed market research and analysis in December 2022 assessing the needs of pre- and post-op patients for transitional care once these patients leave the hospital or ambulatory surgery center to complete rehabilitation at home with a focus on independent pharmacies as the go-to healthcare […]
Trends touchbase
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder […]
Brainstorming More Effectively
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles and Procedures of Creative Thinking. Brainstorming, a process to foster creativity, was once touted as a […]
Interesting trends in oral care
By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager As noted in previous blog posts in this series, new items can draw interest based on new ingredients, scents or flavors, forms, or packaging. Oral Care product launches have been shifting toward multi-packs as new items enter the market; […]
Creating customer engagement opportunities
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and […]
Believing “nice and clean” can lead to a better future
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on […]
Special Delivery
by Dave Wendland, vice president strategic relations As retailers across all industries settle into a post-COVID world, the idea of home delivery or curbside pickup has never been more important. In fact, according to an annual consumer survey by store lifecycle management company Tango conducted earlier this year, 94% of shoppers enjoy having the ability […]