Brainstorming More Effectively
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles and Procedures of Creative Thinking. Brainstorming, a process to foster creativity, was once touted as a […]
Interesting trends in oral care
By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager As noted in previous blog posts in this series, new items can draw interest based on new ingredients, scents or flavors, forms, or packaging. Oral Care product launches have been shifting toward multi-packs as new items enter the market; […]
Creating customer engagement opportunities
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and […]
Believing “nice and clean” can lead to a better future
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on […]
Special Delivery
by Dave Wendland, vice president strategic relations As retailers across all industries settle into a post-COVID world, the idea of home delivery or curbside pickup has never been more important. In fact, according to an annual consumer survey by store lifecycle management company Tango conducted earlier this year, 94% of shoppers enjoy having the ability […]
How to get ahead in the hair care category
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News For brands just starting out, the path into the shopping basket can take many routes. To get to market quickly, selling online can be the easiest option. The success of online sales, especially on Amazon, will help convince brick-and-mortar retail and […]
Provide an Easy Way for Associates to Contribute Their Ideas
By Megan Moyer, corporate marketing manager, as seen on National Grocers Association website Being an owner-operator of an independent grocery store requires you wear several hats, including human resources, accounting, buying and merchandising. Managing or overseeing all of these things can leave you with little creativity left to problem solve or come up with new ideas […]
HRG’s Leadership Team Completes Training Course Through Waukesha County Technical School
Waukesha, Wisconsin — November 3, 2022 — The HRG management team recently completed a leadership program led by Larry O’Brien, adjunct instructor at Waukesha County Technical College (WCTC) Corporate Training Center. The 12-hour course covered topics such as, communication, emotional intelligence, dealing with difficult conversations, and giving and receiving feedback. O’Brien led the four 3-hour […]
Want products with clean ingredients? There’s an app for that
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Finding clean beauty products can be hard to navigate. A universal definition is not available, so consumers may feel they have to figure it out for themselves. But savvy shoppers who are committed to using products that meet clean criteria are finding […]
HRG Announces Holly Ockelmann Takes New Role as National Account Analyst
Waukesha, Wisconsin — October 27, 2022 — HRG has named Holly Ockelmann as the new national account analyst, responsible for supporting the company’s drug wholesale, independent pharmacy, and convenience store clients. Ockelmann will continue managing the category reviews of the baby care, incontinence, grooming needs, and batteries categories for HRG’s TEMPS® Category Manager program. Ockelmann […]