From the desk of Julie Bonnell, vice president operations
“We landed a huge opportunity” are the words every brand’s space management team is anticipating with both excitement and apprehension. The sales team has it in the bag, and now everyone is looking at you to make it happen. Whether changes to planograms, also known as POGs or schematics, an entirely new category approach, or a complete modular strategy for the world’s largest retailer, the work must begin NOW!
By landing that major account, they’ve positioned your brand and your team as the thought leader. It’s time to step up to the plate and take over the category captaincy. Roll out is critical, and you knew that you would have a pressure situation where you need to provide the analytics and measure the lift; however, you had no idea how many mods your team would be drawing!
Oh boy, right now you have seasonal surge support going for your established accounts. And you are already down head count because of restructuring, a couple extended leaves, and someone out on FMLA.
But don’t worry, you don’t necessarily need to hire more team members and increase overhead for surge projects. Whether you need back up support for your C accounts so your team can focus on driving new business, or help conquering assortment planning activities to deliver a major initiative, HRG is here for you. Among our many capabilities, we can serve as an extension of your space management team to help you when there is a surge of planogram mods that misaligns with your available internal resources, temporarily or long term. We’ll learn your business rules and store merchandising guidelines to execute planograms to specification by deadline.
Our team of analysts, led by dedicated internal project managers, has supported various client initiatives within the health, beauty, and wellness; natural products; food and beverage; beer, wine, and spirits; general merchandise; cosmetics; and home improvement industries. And we can confidently apply our team’s knowledge and skills to new industries as well. We pride ourselves on our attention to detail, taking the time to listen first and fully understand what you need from our team. Then we follow our proven processes to produce the planograms, including quality control steps to ensure accuracy. If you’re in need of surge planogramming, let’s discuss your deliverables and deadlines to see how we can help.
