Did you know 70-90% of new CPG products fail*? What are the factors that contribute to a new item’s success? There could be a number of them related to trends, category, and timing, to name a few. For our June 2020 ROI e-newsletter for manufacturers, we spotlighted the timing of new product releases in 2019 compared to 2018 and looked at unit movement of 2019 new items looking for key indicators based on timing. In the infographic below, we look through the lens of the categories with the highest new product releases and movement.Â
*Data on file.
Source for infographic data: Hamacher Resource Group, Inc. wholesaler withdrawal data
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