Protecting the environment while building customer loyalty
by Dave Wendland, vice president strategic relations, for Retail Environments Sustainability is most often defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. Informally, the three principles forming its foundation are profit, people, and the planet. A good product is no longer enough to win a consumer’s favor. […]
Having the right offerings for unpaid caregivers is a challenge
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Serving the self-care consumer on a journey of recovery
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Consumers seeking to maintain their health are worth targeting
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care […]
Luring prevention-minded shoppers
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]