Ask A Friend What You Could Do To Improve Your Store
By Kelly Zygowski, category analyst, for the “Profits in the front end” blog series How well do you know your store? Could it be too well? When you have a routine and see the same view every day, it becomes so familiar that it blends into the background, and you don’t even notice it […]
Analysis Angles
by Lisa Lopez, digital assets manager, for Chain Drug Review While businesses don’t often use the term “big data” anymore, the concept has not disappeared. The analysis of large amounts of data to mine a variety of insights and actions still provides the strongest guideposts when building a strategic direction. Many companies still struggle with […]
Consider innovative approaches to accelerating speed to basket
By Angela Nicloy, director of marketing, as seen in Mass Market Retailers Speed to shelf is vital at brick-and-mortar. As Amazon, other retail leaders such as Walmart and Target, and worldwide circumstances continue to disrupt established business models, and shopper behavior increasingly favors an omnichannel experience, the focus for all retail supply chain stakeholders has […]
Revolution Beauty creates aesthetically appealing shopping experiences
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cosmetics and beauty departments can be some of the most visually vibrant and engaging areas of a store. Bright, colorful, stocked with sleek and unique packages — they contain a wealth of products that please the senses. There’s a lot of preparation […]
Five technological advances that have recast retail
By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review The use of technology has been expanding across retail for years — however, its pervasiveness was accelerated by the COVID-19 pandemic. The integration of technology within the retail ecosystem has become the new normal. This article highlights five technological advancements that have […]
Black Opal looks to create individualized experience for customers
By Megan Moyer, corporate marketing manager, as seen in Inside Beauty for Drug Store News Black Opal Beauty is not the type of company that stands still. In a recent interview with Desiree Rogers, CEO of Black Opal, she recounted the large number of initiatives currently underway at the company. It is nothing short of impressive. […]
Protecting the environment while building customer loyalty
by Dave Wendland, vice president strategic relations, for Retail Environments Sustainability is most often defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. Informally, the three principles forming its foundation are profit, people, and the planet. A good product is no longer enough to win a consumer’s favor. […]
Having the right offerings for unpaid caregivers is a challenge
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Serving the self-care consumer on a journey of recovery
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Consumers seeking to maintain their health are worth targeting
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care […]