independent pharmacy Archives - Page 12 of 12

It’s time to create your online presence

April 4, 2024September 30, 2013 by Megan Moyer

Creativity is an essential tool in planning for growth. While changing up your product assortment can lead to an increase in sales, and creating partnerships with local businesses can as well, you can also increase awareness and drive more business by creating an online presence.

Think of how much more inventory you could “carry” with an online store. While you naturally will feature products that you stock in your store on your website, you can also include items you may not have the physical room for, but can order next-day from your wholesaler.

Pharmacies can build loyalty by embracing wellness

April 4, 2024September 30, 2013 by Megan Moyer

by Jennifer Johnston for Chain Drug Review September 30th, 2013 The retail consumer shift toward wellness is well under way. Hamacher Resource Group and several leading trade associations spotted this emerging trend years ago and changed the term “health and beauty care” (HBC) to “health, beauty, and wellness” (HBW) in everything they produced. These days, … Read more

Mandatory mail order — indie pharmacy’s biggest front-end competitor

April 4, 2024September 16, 2013 by Megan Moyer

by Jen Johnston Last year, HRG surveyed independent pharmacies about many topics, one of which was who their biggest competitors are when it comes to their front-end. One east coast pharmacist called me during the midst of Hurricane Sandy cleanup because his power was out and he couldn’t complete the online survey, but he had … Read more

The Dollars and the Indies: Pt. 1

April 4, 2024September 13, 2013 by Megan Moyer

Finding the local pharmacy

April 4, 2024September 6, 2013 by Megan Moyer

by Jenny Kosek I’ve been taking the same route to work for the past four years. I drive on a busy street, popular with drivers looking to avoid the congestion on highways. Still, there’s a particular stretch of this road that can be prone to some back-ups, and I was stuck in one such delay yesterday … Read more

Embrace your “indie” mystique to reach the 2nd largest generation

April 4, 2024August 29, 2013 by Megan Moyer

by Jen Johnston The last time you thought about the millennial generation (gen Y) they may have been a bunch of ragtag middle schoolers whose only source of income was their weekly allowances from mom and dad. You may have had to watch that they didn’t steal candy or lip gloss, but they didn’t really … Read more

Appearance Matters

April 4, 2024August 5, 2013 by Megan Moyer

by Megan Moyer I enjoy shopping at drug stores, especially independents. I have fond memories of going to the drug store as a kid to get a candy bar and a comic book for the 5-hour drive to our grandparents’ house. My first job, in my teens, was at an independent pharmacy where I guess … Read more

Position your store as a wellness destination

April 4, 2024July 29, 2013 by Megan Moyer

by Megan Moyer What does wellness mean to you? I like this definition from the McKinley Health Center, University of Illinois: Wellness is a state of optimal well-being that is oriented toward maximizing an individual’s potential. I think we can all identify with that. Some within our industry have already moved from describing over-the-counter (OTC) … Read more

Your product assortment can be your differentiator

April 4, 2024July 16, 2013 by Megan Moyer

by Megan Moyer We often talk to independent pharmacies about finding their niche in the community. The trouble is many indie pharmacists aren’t sure where to begin to figure this out. One place to start is to review your product assortment. A good approach is to look at your competitors, customers, and community. You can … Read more