How To Shift To A “Test And Fail” Mentality
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Imagine yourself at the top of a black diamond ski hill with the tips of your skis hovering precariously over the edge. You have two choices: You can doubt yourself and your abilities and remain frozen in place, or you can trust yourself and lean forward. […]
Special Delivery
by Dave Wendland, vice president strategic relations As retailers across all industries settle into a post-COVID world, the idea of home delivery or curbside pickup has never been more important. In fact, according to an annual consumer survey by store lifecycle management company Tango conducted earlier this year, 94% of shoppers enjoy having the ability […]
Beauty consumers seek richer in-store experience
By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review According to a study released earlier this year by Kline and Co., “Cosmetics and Toiletries USA,” the U.S. beauty and personal care market surpassed $85 billion in retail sales in 2021, a rise of $7 billion from 2019 sales levels. This marks the […]
Online brand integrity is paramount to e-commerce sales
By Julie Bonnell, vice president operations, as seen in Mass Market Retailers As the focus on e-commerce has been heightened the past few years, manufacturers and retailers have, in many cases, invested in their websites. In some cases, functionality needed streamlining, in others, content needed updating and/or improvement, and in others still, e-commerce had to […]
HRG Presents Webinar for Consumer Healthcare Products Association
Waukesha, Wisconsin — June 7, 2022 — HRG’s Dave Wendland, vice president strategic relations and member of the owner group at HRG, will be the presenter of the Consumer Healthcare Products Association (CHPA) upcoming webinar for the CHPA Academy, “Dissecting the Market Basket by Journey.” The webinar is on June 29 at 2:00 p.m. EST. […]
How To Use PR To Strengthen Your Brand
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Brand integrity can be built in a variety of ways, not the least of which is consistently and authentically communicating views and demonstrating expertise. Public relations can be a perfect tool to achieve this without great monetary investment. Contributing articles, speaking at industry events, cultivating relationships […]
HRG Offers Cost-effective Small-run Printing Services
Waukesha, Wisconsin – March 15, 2022 – HRG is opening its print shop to take new or existing customers’ small-run printing jobs. The company has two Ricoh Pro 7200 Color Digital Press printers, capable of economically handling print jobs of less than 10,000 pieces for businesses that are local or elsewhere in the United States. […]
Independent Pharmacy Research Study – Industry Support Infographic Features Seven New Charts
September 23, 2021 – HRG, who released the Independent Pharmacy Research Study report at the end of January, has published the last in a series of eight infographics using data from the study. The infographics feature new views of the data for a deeper understanding of the independent pharmacy channel. In the “Industry Support” infographic, […]
Five Reasons For A Brand Refresh
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com August 6, 2021 Although change for change’s sake is seldom a good course of action, a well-executed brand refresh could be just what the doctor ordered — if the underlying rationale justifies such measures. Refreshing an overall brand identity should be rooted in strategy, and these […]
Nicloy Named One of the Notable Women in Marketing
Waukesha, Wisconsin — September 9, 2021 — Angela Nicloy, director of marketing for Hamacher Resource Group, Inc. (HRG), has been named one of Biz Times Media’s inaugural Notable Women in Marketing. Nicloy joined HRG in February of 2020. In her role as director of marketing, she is responsible for strategic corporate marketing, digital and social […]